• Built 2020-2023 product portfolio, roadmap, release calendar for China, Japan, Korea, Australia, New Zealand markets with product team• Conducted market research and product market fit analysis for 5 potential gardening power tools in China market• Collected and transformed user, partners’ insights to new product features and new market opportunity suggestions• Initiated new product launch (Bosch IXO 6), conducted qualitative and quantitative research, delivered a 48-page Integrated Strategic Marketing Plan covering market analysis, positioning, segmentation, messaging, GTM strategy• Conducted competitive analysis of 16 product segments for New Zealand market, tracked and analyzed web traffic across 3 major e-commerce platforms (Amazon, Mitre10, Bunnings); identified and implemented innovative approaches for new user acquisition, increased monthly sales by 13%• Collaborated with agency to manage KOL partnerships to boost sales and product adoption, accumulated 1 million+ views

- Product Marketing Function• Worked cross-functionally with design team to identify value propositions, unique selling points, differentiations, and customer segments for new season products• Created and delivered marketing materials to help sales team craft and sell the story• Initiated best-selling, overstocked product market research, improved forecast accuracy and inventory planning- Marketing Analytics Function• Analyzed and visualized national sales data using marketing mix modeling and BI tool to yield insights, optimized campaign conversion and retention rate• Conducted volume forecast, product deployment for 8 retail stores in Beijing region. Beijing ranked No.1 out of 8 regions, achieving its monthly goal of ¥XXM (~$XXM) and reaching monthly sales increase of 21% YoY• Increased monthly sales of GIADA China Flagship Store WF Central by 130% within 3 months• Collaborated with WF Central property management on PR & promotional affairs including GIADA 19SS Runway Show in Serpentine Pavilion Beijing, Point Redemption Event, GIADA VIP Day, 19FW Media PR Show etc., optimized the campaign results- Product Training Function• Created the Four-quadrant Customer Analysis Model, designed knowledge examination system for 55 retail stores nationally, raised overall customer satisfaction by 43%• Established sales training system, delivered 20+ product trainings to a total of 3,000+ people, trained 3 classes of management trainees; 2 trainees later became top managers (1 in GIADA Milan Flagship store)

• Analyzed market trend, customer behavior and competitive landscape for multiple brands, increased the effectiveness of various promotions, earned the 3rd place out of 130 employees for December 2017 Loyalty Award• Analyzed product and target customers for an emerging brand Bugatti, won the 2nd place in the sales competition• $XXXK online and in-store sales achieved in 9 months

• Made and updated promotional campaigns of Tokyo Banana, an online shopping website, including the festival marketing campaign, discount, points redemption activities and so on• Selected potential suppliers, drafted the cooperation proposal for potential suppliers• Managed online express supermarket OSU Deli, developed marketing plan based on the product testing data in order to adjust product pricing and optimize delivery plan

• Helped establish cooperation with media outlet Columbus Business First based on service and price analysis; negotiated on behalf of KAC with sales representatives• Drafted 2016 KAC Awareness Building Campaign outline; visited neighbors to conduct opinion polls• Selected and contacted sponsors of KAC 2016 Summer Concert Series and 49th Anniversary GALA