I bring ample experience in strategic planning with a focus on revenue enhancement and profit, increase in brand value, customer loyalty and the maximization of resources with a solid track in budgetary control, competitive analysis and market research. I have an extensive familiarity in Marketing involving new product development, advertising campaigns, communication strategy, event and trade marketing. In the commercial area, I developed with success plan of actions for the retail, corporate and government segments, sales incentive campaigns, channel strategies and co-op promotional campaigns, always aligning both the Sales and Marketing operations with the focus on profitability. At a personal level, I have great capacity to persuade and work with others, flexibility, creativity, negotiation skills, a constant search for inner growth and learning, as well as a sense of responsibility. I know how to think “out of the box” as well as to innovate “inside the box” understanding budgetary and technological limitations and always looking for the best balance in cost/benefit.