Robert Van Beek Email & Phone Number

Amsterdam, Nh, Nl

New York, New York, Us

As a visionary and strategic leader, Robert is responsible customer centric marketing capabilities. His role involves conceptualizing, scaling and implementing operating models and productizing analytical (AI/ML/GenAI) solutions within both established and new teams.His key responsibilities are:• Spearheading demand creation by collaborating with regional teams in the Americas, EMEA, and Asia aiming for global expansion• Practice lead for Digital Companions, which are B2C/Patient marketing solutions• Chapter Lead and/or Product Owner for large commercial transformation projects• Instill transformational and incremental change in commercial leaders, senior Pfizer stakeholders and their teams• Propelling the advancement of enterprise Customer Analytics assets, including solutions, methodologies, and frameworks, through a joint effort with the COE and Innovation team, utilizing emerging technologies such as ML/AI/GenAI, to proliferate these capabilities throughout the organization.• Providing strategic decision support to Pfizer’s global commercial business units

New York, New York, Us

As the Chapter Lead, Robert is responsible for transformative change in consumer marketing for social and paid media channels. He is steering the Orion value proposition, valued at over $5 million and involving 15 FTEs, through the global IDM vaccines market, which is worth $1.6 billion.This transformational program is upgrading the existing commercial engagement model from an agency-led, disjointed, and suboptimal ROI framework to a Pfizer-centric, insight-driven, and agile execution model. The outcome is a more efficient customer engagement and a reduction in marketing costs, thereby enhancing both revenue and profit margins. The value proposition includes an analytical framework for closed-loop marketing, a foundational model for campaign management, and a customer marketing strategy service that provides insights into the customer journey, identifying potential triggers and barriers.

New York, New York, Us

Responsible for building and catering a portfolio of (digital) analytical services. These services improve business performance (top and bottom-lines results) by informing decision making of local senior/executive management (Rev $10B from 40 indications × 52 countries).As strategic business partner Robert identifies value opportunities, manages and delivers these (digital) projects with a virtual team with Pfizer COE and vendor resources. The business value delivered by a selection of most material initiatives:• Transforming the organization’s digital capabilities with a portfolio of digital analytical services.• Enable international go-to-market strategies by developing customer segmentation models. Providing guidance for investment levels (targeting) using primary and secondary data analytics.• Optimize brand performance by optimizing commercial organization structure and size for specific brand teams during the annual regional Business Operating Planning cycle. • Identify value opportunities (Marketing Mix & ROI analyses) by means of statistical ROI models and driver analysis.• Innovate and scale best practice methodologies & playbooks and productize analytics for the use in the broader organization.

North Andover, Ma, Us

Robert is heading the Business Intelligence and MDM organization and its service portfolio for the EMEA region of Watts Water Technologies (WWT). WWT is a world leader in the manufacture of innovative water solutions with $1.2B annual sales, 6000 employees, 70 sites. The growth by acquisition strategy fueled rapid international growth of Watts’ business and left a complex legacy of 14 heterogeneous ERP systems. As a business partner, interacting with the VP’s and directors, Robert and his team (approx. 10 FTE) identify and deliver BI/MDM services (projects and operations management) to improve the main business functions including Finance, Marketing & Sales, Logistics, SCM.His managerial responsibilities include:• Sales and delivery of key projects. (see under mentioned projects)• Defining the Enterprise BI organization including the strategy, service and operating model for sales, delivery and support services.• Financial/budget management of the program portfolio• Perform HR management and development activities including coaching, evaluating, appraising performance and taking disciplinary measures.The business value delivered by a selection of most material initiatives:• Remediating and delivering (Enigma) a complex and foundational BI/MDM and multi-phased project ($1mio) for sales and inventory analytics and its foundational infrastructure (IBM Infosphere).• Optimize demand forecasting through predictive analytics (demand-forecasting) • Build a BI/MDM managed support capability using a multi-phased approach, including the people, processes, tools and data using ITIL best practices.

Thousand Oaks, Ca, Us

Responsible for the BI COE catering its services across all Amgen Europe business functions. Robert is leading his team (approx. 25 FTE) and performs the sales and delivery for the BI services (consulting, projects and operations management).His managerial responsibilities include:• Defining the BI strategy in collaboration with directors and USA HQ• Sales and delivery of key projects. (see under mentioned projects)• Design and implement a BI operating model for delivery and support, based on a demand-supply model using a mixed outsourced team.• Perform all HR management and development activities including hiring, coaching, evaluating, appraising performance and taking disciplinary measures.The business value delivered by a selection of most material initiatives:• Optimizing Sales Force Effectiveness by means of various large projects (budget approx. $1 mio) enabling sales force analytics and market intelligence for region Europe.• Initiate multi-channel marketing through feasibility studies and pilot projects (using TrueBlue) to enable multi-channel integration.• Optimize Global Contracting & Pricing Analytics by delivering a global contracting & pricing analytics solution ($4 mio) comprising of 5 parallel work-streams as an extension of the transactional GCPS solution. • Remediate and deliver the data migration track for a global contract and pricing system (50 countries in 3 waves)• Advance Marketing Intelligence by project managing (3 releases) of DART, a global MI solution for market volume/share, Amgen and competitor sales and price mix analysis.• Remediate platform stability and performance of the EDW with a crisis-team of 10FTE technology specialists (TeraData, Informatica, Business Objects)• Transform Support capability for the European BI application portfolio ($1 mio)

Dublin 2, Ie

Robert performs business development and delivery of marketing transformation projects, which advance the sales and marketing functions at various large banks and insurance companies across the EU. In these projects Robert combines consultancy, transformation and implementation skills regarding database marketing, web-analytics, customer insight and campaign management. As an interim manager (6 months) at a utility company Robert reorganizes and manages a BI COE (12FTE). The reorganization includes reposition, optimizing its operating model and improvement of transparency and reliability of the delivery processes.

Montreal, Qc, Ca

In LogicaCMG consulting Robert is responsible for shaping the CPM proposition while heading a team of 5 FTE’s. In addition, he performs sales and delivery of projects and performs HR management.With is team Robert performs various international management consultancy projects including CPM information strategy roadmaps, market research projects, strategic alignment projects and strategic project justification.

Montreal, Qc, Ca

Robert is a core member of the BI competence center's board and is the driving in shaping the proposition/portfolio, its integrated project methodology and various career development programs.As a senior BI Business Consultant, Robert performs a mix of sales, delivery and management roles ranging from bid management, project management, delivery process optimization, feasibility studies, writing business cases, facilitating workshops and tool selections.

Montreal, Qc, Ca

As a BI consultant Robert delivers projects in a large number of blue-chip companies including Shell, Philips, Unilever, KPN, Vodafone, Dutch ministries, CZ, Ohra in various roles (e.g. project lead, BI specialist/architect and coach). As BI specialist Robert develops a wide range of BI solution using Kalido, SAP BW, Business Objects, Cognos and SAS.

Postgraduate Degree, Advanced Management And Leadership Program

Postgraduate Degree, Digital Transformation

Postgraduate Degree, Customer Insight & Marketing Intelligence

Master Of Business Administration (M.B.A.), General Management

Bachelor'S Degree, Computer Integrated Manufacturing