Responsible for leading the product area of ​​the university.- Identify and quantify market opportunities for current products.- Market research (competition, substitutes, archetypes, business models)- Lead strategic processes in interaction with other areas of the organization.- Propose the development of new products based on potential demand.- Keep the sales force informed about new products.- Participate in the formulation of Prices, Promotions and Sales Objectives.- Analyze strategic data and lead the development of Power BI reports for Senior Management.- Monitor the performance of current products as input for Commercial and Marketing actions.- Coordinate and diagram the launches of new approved products (product delivery).

Responsible for generating Commercial and Marketing actions that allow sustaining and increasing income through the multiplatform audiences of La Voz del Interior.I led 5 strategic areas for the company:- Multiplatform subscription (paper and digital newspaper): Responsible for increasing subscribers and generating income through Growth Hacking techniques (Display, Paid Media, inbound marketing, Advanced Analytics, Big Data) and agile methodologies for the generation of prototypes.- Club La Voz: Responsible for retaining subscribers and generating non-traditional income through the @ClubLaVoz benefits program, the most important benefits program in the city of Córdoba.- Circulation: Responsible for guaranteeing the correct circulation and monetization of copies throughout the province of Córdoba.- Sub Products: Responsible for generating income through the commercialization of Other Products.- Outbound logistics: Responsible for the distribution of copies throughout the province of Córdoba.

Responsible for replanning the new business model of the "Economy and Business" product in its various platforms.

- Develop new features for the product and meet the expected revenue.- Generate new business for the product: Expo Estilo Casa (https://expoestilocasa.com.ar/).- Develop branding and positioning actions.- Design Marketing and Communication Plan.

- Develop, plan and coordinate the company's institutional communication actions.- Plan and execute sub-product launches.- Coordinate Digital Marketing actions.- Design Demand Generation actions.- Coordinate actions and institutional events.- Develop and execute the Marketing and Positioning plan.

- Launch and position the commercial products of La Voz del Interior in the market through campaigns in traditional and digital media. - Position "The Global Voice" in Argentina. - Generate commercial intelligence reports to develop Marketing actions. - Coordinator of Mkt actions. Direct for the Commercial area. - Generate Mkt actions. Digital for the Commercial area.

Responsible for the design and implementation of Prominente's Tactical Marketing Plan, carrying out the following activities:- Demand Generation Actions.- Positioning Actions.- Loyalty Actions.- Measurement and analysis of customer satisfaction.

Responsible for the planning, execution and control of Special Projects requested by the Marketing Management and the General Management under PMI (Project Management Institute) methodology.

Responsible for the strategic development, recruitment and management of Partners in Argentina.- Responsible for the Program of Prominent Alliances in Argentina.- Responsible for the PECTRA Association Program in Argentina.

Responsible for generating Marketing actions 1 to 1 for the capture and commercial management of transcendental accounts for the company.

- Survey, design and implement key processes for the company under the standards of ISO 9001:2000.- Responsible for Customer Service.- Responsible for Management Control.- Preparation of reports for the CEO.

- Plan, coordinate and execute Internal Quality Audits.- Survey and design strategic processes.- Responsible for inducing and training company personnel to the company's Quality Management System.

Market research with the aim of evaluating the incorporation of a new medical service in the city of Córdoba.