Ray Vergel De Dios Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Providing strategic financial advice that enhanced operational efficiency and supported significant business growth in the advertising technology sector.

New York, Ny, Us

Providing strategic counsel to the CEO on business strategy, product positioning, and driving growth through multi-million dollar acquisitions. Offering expertise in operational excellence, market expansion, and technology integration to support high-value ventures.

San Mateo, Ca, Us

• Identified key referral revenue channels responsible for 80%+ of total revenue by analyzing 170K customer orders. Ranked referral mechanisms by order value and used the results to reallocate the marketing budget to focus on individual cruise lines.• Led a global brand audit for the CMO, finding thousands of devices across 60 locations worldwide. Conducted interviews with senior managers, identified 3,000 hours of work, and created a 24-month rebranding plan, which was approved by the CEO.

San Francisco, Ca, Us

Leading operational improvements and strategic initiatives to drive growth and efficiency, with a focus on integrating innovative technologies and processes.

• Achieved 300% increase in product inventory by leveraging strategic partnerships with big-box retailers. Reduced product inventory refresh cycles by 85% through process optimization and automated API integration.• Standardized and scaled order fulfillment operations across 120 retail locations during a beta launch. Integrated UBER delivery fulfillment workflow APIs, streamlining order processing by 30% and automating data-driven metrics collection to enhance operational efficiency.• Owned the product roadmap to scale customer experiences while ensuring regulatory compliance. Partnered with internal teams to double application bug discovery by formalizing quality assurance requirements, driving continuous improvement and tech-driven innovation.

Us

• Launched FAST streaming TV service on Samsung and LG OTT platforms, reaching 35 million households in one month. Coordinated with Business Development, Sales, and Content Operations to use dynamic ad insertion, generating millions in ad revenue and improving operational efficiency.• Increased ION TV distribution by 6 million households with hardware standardization and efficient onboarding of new affiliate stations, leading to millions in additional ad revenue and demonstrating effective market expansion.• Secured $12MM in affiliate fees by working with Business Affairs, Legal, and Content Operations to start VOD distribution for 450+ TV episodes, ensuring regulatory compliance and boosting revenue.• Built and mentored a new analytics team, creating tools to track millions in M&A activities and ensure compliance with distribution agreements through effective data management and strategic oversight.

Us

• Generated $84MM in revenue by selling three TV stations in the FCC's $20 billion spectrum auction. Led the strategy with the CIO and General Counsel to ensure successful execution.• Transformed distribution for 19 ION TV networks, doubling satellite capacity to reach 100 million households. Managed $2MM equipment upgrade across 5,000 distribution points, completing the project 4 months ahead of schedule.• Oversaw $3MM in facility upgrades, improving channel origination, content storage, satellite distribution, and monitoring, which led to a 90% reduction in network outages and enhanced operational efficiency.• Improved a 20-person Network Operations team, hiring a new VP and Director, which boosted operational efficiency by 30% and optimized live linear origination and uplinking.• Reduced outage resolution time by 50% by centralizing TV Station support, which increased the client base by 600% without adding new staff.

New York City, Ny, Us

• Achieved $3MM in cost savings by replacing the $6MM in-house OTT video platform with 3rd party vendors. Led negotiations for MSAs and pricing, successfully ensuring launch of the new product six months ahead of schedule.• Boosted NBC.com social registrations by 1MM within the first year by developing a product extension of the $2.5MM user registration service through integration of a SaaS social identity platform.• Negotiated strategic premier access to vendor's product roadmap and achieved a 45% reduction in pricing for SaaS platform dedicated to content discovery and metadata management.

New York City, Ny, Us

• Pioneered and led dynamic global software development team for all digital properties. Achieved remarkable growth, scaling team from 20 onsite developers to 120 across 4 time zones, igniting innovation and productivity.• Revolutionized NBCU's digital landscape with innovative $5MM social networking platform, deployed across 60+ web properties. Led team of chief software architects and onshore/offshore developers to craft the core platform.• Managed $35MM budget for OTT, VOD, CDN, CMS, social networking, and datacenter hosting. Pioneered AGILE development, orchestrated resource allocation, and crafted budgets.

New York City, Ny, Us

• Secured $200K for testing new advertising models for emerging VOD and DVR technologies, while negotiating NBCU’s participation in a cross-industry on-demand advertising consortium. Findings from focus group research, including interactive ads with GM, Coke, and Kraft, used to develop innovative advertising packages.• Championed NBCU’s interest within cross-industry DRM standards body, shaping content protection policies and spearheading communication strategies at CES, NAB, and NCTA.

New York City, Ny, Us

• Charged with charting $160MM investment path in the booming $6 billion TV home shopping market. Propelled investment for a potential $600MM acquisition to redefine NBCU's presence in the TV commerce sector.• Secured CNBC program distribution to 15MM German TV households through the establishment of $10MM media joint venture, locking down $6MM in advertising revenues for CNBC Europe's operational plans.

New York City, Ny, Us

• Renegotiated ad barter agreements for NBC investment write-downs preventing $13MM in losses.• Executed competitive market analyses and created supporting financial models for startup investments.

Master Of Business Administration (M.B.A.), Media Management, Information Systems, Marketing

Ba, Economics