Consult with HUGE, Abundant Health Acquisition, One North Interactive, IA Collaborative, Qualified Digital, Rightpoint, McGarryBowen, American Medical Association (AMA) and other clients on e-commerce, content strategy, search engine optimization (SEO), HTML email, customer experience (CX) and usability best practices.

Helped build an experience design discipline for an international technology services company with over 600,000 employees and global clients ranging from Amgen, Bayer, and Cisco to J&J, Kaiser Permanente, and Lilly to Microsoft, Nielsen, and Stellantis. Highlights include:• Managing a team of 18 UX designers—of all levels and in various locations across America—while partnering with a team of equal size in India.• Recruiting, interviewing, hiring, and nurturing eight associate designers and four directors.• Creating and/or refining approach to internal processes, design artifacts, and design thinking workshops.• Developing unique offerings like high-level performance audits and narrative prototypes that demonstrate the art of the possible.• Responding to large RFPs and presenting capabilities to potential and existing clients.• Partnering with leadership to reposition the group from an agency-of-record model for pharmaceutical companies to an experience transformation consultancy for all verticals.

Worked with whip-smart designers, writers, strategists, and account executives on e-commerce, responsive, and intranet initiatives for various Fortune 500 companies.

Created the information architecture for an enterprise-level website built on a best-in-class content management system (CMS). Responsibilities included the development and maintenance of high- and page-level sitemaps, creation of a product taxonomy and supporting controlled vocabulary for use in tagging site content, content strategy focused on in-bound B2B marketing leveraging organic SEO and social sharing of thought leadership, training of copywriters in the construction and optimization of onsite content for maximum visibility within internal and external search results, and the content specifications for functional requirements documentation (FRD). Also contributed to remote user testing, as well as moderated usability testing (e.g., drafted scenarios and tasks to ensure the new site satisfied both user and business needs).

Highlights:Texas Medical Association Insurance Trust Website (UXD)2011 WMA WebAward Winner—Outstanding WebsiteHealthy Interactions Website (UXD, SEO specialist)2010 WMA WebAward Winner—Outstanding Website

•Introduced and fostered the discipline of experience design, allowing the agency to more effectively pursue digital projects and improve creative output. •Built a 3-person department that helped define the strategy, content, features and user experience of interactive initiatives like websites, apps and multimedia presentations.•Created, revised and owned critical documents related to those initiatives in the support of human-centered design principles. Design artifacts included engagement maps, concept diagrams, sitemaps, task flows, data flows, customer and user profiles/personas/scenarios, wireframes and project requirements (i.e., business requirements based on stakeholder interviews, user requirements based on market research and user interviews, and feature requirements).•Helped design and participate in customer research efforts in order to translate clients’ business goals into digital product features and engage their customers to better understand their environment, motivations, expectations and goals so that branded interactions were rewarding for all.•Trained with advisory firm Forrester Research in customer journey mapping and persona development.•Attended the 2012 Forrester Research Customer experience forum, IxD11 and SXSW in order to bring new approaches to customer understanding to the agency and its clients.•Oversaw the user experience design of multiple e-commerce websites and iPad-based digital sales aids; personally designed the user experience for the agency’s first mobile website and first HTML5-based mobile app.•Evaluated, selected and implemented wireframing solutions, including the prototyping tool Axure.

•Created and facilitated a series of workshops for 20+ advertising copywriters covering SEO, HTML email, social media and writing for the digital medium, as well as visual thinking/sketch-noting.•Designed, directed, edited and co-authored responses to requests for proposals (RFPs).•Consulted on various interactive projects.

Highlights:Lupron Depot online automated inventory management system (UX designer, copywriter)- included contextual inquiry, paper prototyping & usability testing2011Allegra Tradeshow Animations (co-ACD, copywriter)2004 Global AwardEvoclin Sales Rep Training Video (copywriter)2005 IN-AWE Award Winner—GoldGliadel website (co-ACD, information architect, copywriter)2006 Global FinalistEnbrel Unbranded Banner, Skyscraper, & Tile Ads (copywriter)2009 RX Club Award of ExcellenceEvamist Website (co-creative director, information architect, copywriter, SEO specialist)2009 RX Club Awards of Excellence for Best Website and Best Download (eMinder)2009 MM&M Award Finalist for Best Total Integration Program for Small Companies

Moshaav, formally MOVE advertising, is a branding and engagement consultancy that addresses the communication and customer relationship management needs of small- to medium-sized companies, as well as partners with large advertising and design agencies on various interactive projects like websites, sales force automation tools and HTML e-mail campaigns.

Highlights:
Press Ganey Associates Website (information architect, SEO specialist)
2011 Bronze Aster Award

Highlight:Actonel HCP Website, DTC Banner & Skyscraper Ads(information architect, copywriter, SEO specialist)2009 Global Award Certificate—Professional Campaign

Highlight:Kellogg’s Corporate Website (UXD)2010 WMA WebAward Winner—Food Industry Standard of Excellence

Directed the development and collection of content at Tribal DDB for the $3 Million overhaul of The Home Depot’s EXPO.com. Partnered with DDB to reposition EXPO Design Centers.