Rebecca V. Meza, Mcg Email & Phone Number

Fullerton, Ca, Us

Ontario, California, United States

• Responsible for the administration and operations of the Central Services Department, Film Studio, and all of the City’s marketing efforts. • Assist in telling the “Ontario Story” through the City’s website, social media, events, press releases and video assets. • Assist the Director with special events and public outreach for the dissemination of information regarding City programs, services, goals, operations, policies, and procedures.

Fullerton, California, United States

Fullerton, Ca

• Lead alumni engagement communications and marketing efforts. • Write, edit, and develop promotional materials for strategic alumni reach. • Direct the production of marketing and printed materials. • Manage the Alumni Membership program.• Oversee daily department operations including data management, contractual reports with internal and external partners. • Incorporate volunteer work and campus committees into alumni engagement communication and marketing strategies. • Ongoing collaboration with internal partners such as University Advancement peers to integrate alumni communication into other University branded avenues. • Identify, cultivate, and secure relationships with potential partners, sponsors and service providers.• Serve as a representative on University boards, committees, and task forces.

Greater Los Angeles Area

Meza Communications, a full service communications agency• Acquired a portfolio of 31 clients ranging from fashion brands, education institutions, political units, entrepreneurs, small businesses, lifestyle bloggers, and media outlets• Deployed each client’s strategic communication plan utilizing existing social media tools and traditional campaign media advertising aligned to their objectives• Developed customer digital communications through pertinent social platforms and email marketing. • Served as media contact, spokesperson, and public relations representative at public and private board meetings, functions, and events. Retained as Los Angeles news correspondent for daily U.S./Mexico online radio show, El Sol del Valle Noticias• Managed social media for two University alumni affinity groups deploying original and engaging positive online content• Established several new influencer relationships for various clients, Cortiça, Brilla Bella, Spanglish Luv, A Stylish Love Story and Mixed Up Clothing, expressly for endorsement and product promotion purposes• Secured editorial placements and designed client requested promotional items for private events

Greater Los Angeles Area

• Published monthly department publications on behalf of the USC Office of Strategic and Global Initiatives• Managed all media releases through standard print, online publishing, video distributions and scheduled press conferences within established timelines for stakeholders ranging from the University administration to national and international constituents• Conducted outreach and recruitment efforts in accordance to University regulation, policies, and procedures• Strategized communication initiatives for home office and nine current international offices• Collaborated with USC’s nine international office directors for accurate branding and increase brand recognition in Asia and Latin America• Hosted 24 annual university and governmental delegation visits to USC from international and domestic visitors• Served as the central information source for four international USC events and initiatives• Key strategist of the biennial USC Global Conference held abroad (Hong Kong, Seoul, Shanghai) and attended by over 500 senior level alumni, corporate executives and senior level university staff • Maintained the University’s MOU capital database, University wide academic programs database and global website

Greater Los Angeles Area

• Planned and executed four annual nationwide model search events for Torrid, a key branding initiative, that drove engagement, new customer acquisition, increased sales and positive branding • Led bilingual national outreach efforts for the Torrid brand and secured six new Latino relationships for the brand including magazine editors at Latina magazine, TV stations including Univision, newspapers and Latina-based celebrities• Launched and managed the company’s six principal social media sites, established branding across platforms, strategized content for consumer engagement and managed social media influencers• Acted as a public relations liaison and ambassador for all media inquiries and at various popular culture conferences for the purposes of increased brand visibility, create a positive image, and maintain consumer engagement• Served as Editor in chief of quarterly company newsletter distributed to all Torrid employees in HQ and in stores nationwide.• Effectively managed the department’s $2.5MM events budget that resulted in a 30% surplus• Executed a successful nationwide in-store artist listening parties in collaboration with music labels and store teams over 300 participating stores; monthly spokesperson for various broadcast fashion segments• Fostered, cultivated, and maintained relationships with new and international manufacturers, distributors, and merchandisers for social media outreach efforts• Organized 10 new store launches into new markets via annual runway events, additional marketing support, and editorial placements

Fullerton, Ca

• Organized the student elections of the Associated Students, Inc, ensured implementation and enforcement of ASI bylaws. • Responsible for implementing and enforcing ASI bylaws. • Developed and led an orientation for candidates and new staff. • Increased voter participation by hosting a successful and engaging election fest. • Responsible for a staff of 12.

Hollywood, Ca

* Assisted the Capitol - Artist Promotions department. * Organized press kits for new artist, monitored music plays, as well as office duties.* Completed mass promo mailings as well as secure mailings (unreleased CD’s, new artist singles), organized travel documents, music catalogs and answered phones. * Created a 6 month department calendar with all artist appearances, promotions, etc. * Updated miscellaneous department spread sheets. * Transcribed artist interviews.* Compiled a list of all media contacts and was responsible for keeping up to date. * Was introduced to the Broadcast Data System program (music monitoring program).

Master Of Communication Management (Mcg), Communication Management

Activities and Societies: Lambda Pi Eta: PresidentThe Master of Communication Management program provided me with a grounding.

Ba Public Relations, Minor In Spanish

Activities and Societies: VP of PRSSA 2006 - 2007; Active member of PRSSA 2005-2007; Lambda Sigma Gamma; Alumni Relations Officer.

High School Diploma, General

Activities and Societies: Key Club, Marching Band, Jazz Band, Concert Band, Junior Class Treasure, Senior Class President, A.P. Club