Digital Marketing StrategyConversion OptimizationWeb AnalyticsProduct AnalyticsSales Process OptimizationProduct Optimization

✅ Google Analytics and Google Tag Manager setup, configuration, audit, debug, fix problems, other assistance✅ Events and Conversion tracking, Goals setup, Measurement Protocol✅ Site Reporting, Report & Dashboards in Google Data Studio✅ Google Ads Conversion tracking, Facebook Ads Pixel implementation

Client: The LYCRA Company – From August 2021• Data Science Lead for Manufacturing Analytics– responsible for Data Analysis, HypothesisGeneration / Validation, Data Quality Validation, ETL, Model Building & Deployment relatedto Optimization of Manufacturing OperationsClient: Diligent India – May 2019 – July 2021• Responsible for End-to End Management of Machine Learning / Advanced Analytics / ComputerVision Projects.• Managed a team of BI and AI Engineers, Leads• Working closely with the Microsoft Data & AI teams in building co-sell solutions• Delivered Data Warehousing, Visualization, Predictive Analytics, Prescriptive Analytics & RPAsolutions to customers across ITES, BPO, Manufacturing, IT, Media & Entertainment industries

Delivered 16+ hands-on training session in Machine Learning / Computer Vision to 240+ ParticipantsConsulted for a client on Implementing a  Anomaly Detection system for pilferage detection leading to a decrease in the procurement costs by over 15%Consulted for a client on Implementing Excel Automation with Python saving 108 man hours a year

Successfully established and built a Niche Company in the Electronics Space specializing in Technology Product Development, Training and E-commerce.Lead/ Managed Product / Project Development efforts across domains - Healthcare, Manufacturing, Testing, Automotive, Entertainment, Media & GamingLead Development  of a Customized Diagnostics Data Logger for Heavy Vehicles for a key clientLead Development & Deployment of a number of Interactive Media Installations installed / used at various key locations (Mumbai Airport T3 ,  Auto Expo-Delhi, Wonder La - Cochin)Lead Development & Deployment of a Customized IOT based Process Management System for a key clientLead Development & Deployment of an Electric Vehicle Charge Controller / Harness Tester for BSA MotorsLead Development & Pilot Testing of our Process Flow Analytics Product - Shopfloor Manager - A Software tool for Car Service Stations to Increase productivity by tracking and analyzing process flow informationDesigned & Delivered over 200+  Training Programs in Electronics, Embedded Systems & RoboticsDeveloped Customized Technology Training Programs for a Number of Clients - CTS, Cybage, Sundaram Brake Linings, Teezle Telematics, Tube Investment, National Institute of Design, National Innovation FoundationImplemented Online & Offline Marketing Strategies for Training Services Lead Simple Labs to be the pioneering online store for electronics in India dominating the space for a continuous period of 5 years.Lead a Number of Challenging Research Projects in New & Upcoming Areas well ahead of their time - Robotics, Electric Vehicles, 3D Printing, Internet Of Things, Bluetooth Low Energy, Drones, Augmented Reality, Virtual Reality, Free Energy, Motion Tracking, E-commerce,  Machine Learning, Computer VisionLaunched & Evangelized Arduino boards in India from 2009 leading to massive adoption of the Arduino Platform in India.Mentored a Number of Tech Startups

Developed Data Driven D2C Marketing StrategyOversaw Design and Development of Metrics / KPI's for overall business reportingOptimized Process Flows in Order Processing

Architecture and Design of Data Warehouse and BI / Intelligence Layer to support product / business analysisData Analysis for opportunity identification in Adaptive AssessmentsQuestion Similarity MappingStudent Skill Profiling

I have been using Excel for 20+ years now but never considered it as a serious tool until recently.Now I want to share my learning and believe empowering Excel users could save them a lot of time / effort. ExcelChef is an initiative to share Excel Knowledge. The objective is to Post 101 tutorial videos on Excel. The plan is to start with Random Basic Videos and move on Data Analysis. If you are facing any challenges with Excel, drop me a message and I will try and post a video on overcoming your challenge :) - Lets Excel Together

Responsible for Client Relationship Management & Sales for European Territory

Directly responsible for P&L, Process Dashboards and all other Direct Reports in line with the corporate objectives.Scaled up to a headcount of 75+ in 2 months from being the first employeeManaged Process Transition

Responsible for Customer Service & MIS ManagementDesigned & Launched an Internal Tool for Call Resolution Quality Monitoring