Ramachandran R V Email & Phone Number

Los Angeles, Ca, Us

Stamford, Connecticut, Us

• Partner with vertical leadership to create global marketing strategies to support their business and revenue goals. • Translate marketing strategies into actionable global marketing plans and deliverables. • Manage and execute global go-to-market strategies for new product launches and global initiatives across all product categories. • Build and maintain brand integrity, clear positioning and deliver a consistent message and brand experience across all customer touchpoints including corporate/channel, regional, and end-users. • Engage, inspire and excite the organization around the brand vision, value proposition and strategies so they are clear in bringing them to life in their areas of functional expertise and regions. • Develop and implement process to improve communication, workflow, and content management with the global marketing and regional teams, improving the quality and timeliness of content distribution, language translation, localized content, marketing automation, and the lead management process. • Develop and implement lead capture and nurturing strategies through the integration of web UX, CRM and marketing automation/ESP systems. • Evolve the global web presence, enhancing mobile capabilities, ecommerce product promotions, and user experience. • Assess and refine the customer journey to drive strategic priorities and promotional activities. • Drive creative direction and oversee concepts for print, digital and promotional materials. Manage approvals for creative by internal stakeholders. • Manage, mentor and inspire a team of marketers and agencies across multiple locations in the US, using a supportive and collaborative approach, providing leadership to include career development, business strategy, constructive course correction, and promoting broad cross-team collaboration • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.

Stamford, Connecticut, Us

Lead all marketing & communications activity for Asia Pacific with responsibility for driving business growth & brand awareness. Oversee all product launches, lead generation, marketing, e-commerce, customer & channel partner activity. Work in close coordination with the U.S.-based global marketing division.Conceptualize, develop & implement brand awareness campaigns over print, digital & social media. Launched e-commerce in 12 countries across platforms Lazada, Tikki, Amazon, Shopee, Music online stores delivering sales & customer acquisition opportunities.Launched 100+ new products across family of brands with each tailored to individual market & including roadshows, demonstrations, influencer campaigns, social media promotion, digital & print advertising.Supported geographic expansion across the region & diversification into new verticals. Country expansion projects included Cambodia, Myanmar & Vietnam.Drove business & product awareness through regular marketing activities, both directly & in conjunction with channel partners encompassing training, customer engagement & solutions-based marketing. Oversaw the creation & implementation of Retail Displays across 300+ stores, 100+ influencer conversations to enhance brand awareness, sales & UGC for promotions.Worked with channel partners & end users to build regional information library of 300+ testimonials and case studies covering a range of products and solutions.Helped launch, manage & built the Singapore Experience Center into a regional hub for product launches, demos & enhanced hands-on experiences for visitors & drove the creation of satellite Experience Centers in 7 countries in partnerships with distributors. Pan-regional vendor & agency management for optimized productivity & efficient delivery of marketing materials.Secured PR coverage with a range of regional Tier 1 publishers including CNBC, The Business Times and Straits Times resulting in enhanced brand coverage & customer engagement.

Birmingham, Gb

As part of the India Leadership team, led marketing, communications & sales operations in alignment with global corporate objectives. Developed business strategy to facilitate geographical & vertical expansion. Undertook detailed market research to create product positioning and key messages, to inform PR, media, promotional/advertising, communication and sales activities. Worked in close coordination with sales, engineering and operations leaders on new product development, key account management, pricing and technology development. Aligned with global and regional teams to share best practice and progress.Key Contributions -Supported sales turnaround through a market-focused lead generation program to facilitate sales and build a strong funnel. Led communications program to deliver better understanding among production team of customer and market requirements, leading to increased velocity in factory operations.Synchronized branding in India with global standards to deliver better consistency in positioning. Built awareness for IMI products in critical segments of power industry.

Led marketing & brand communication strategy for Tyco India, covering both corporate and business units. Duties included developing business strategy, driving market expansion, creating product positioning, building key messages, drawing up media and PR plans, promotional/advertising and leading sales support activities. Closely coordinated with global teams across the business to align with regional plans and develop customised initiatives in line with corporate objectives and the "One Tyco" approach. Also oversaw customer care division and was responsible for delivering strong uptick in customer satisfaction.Key contributions -Established and transformed marketing department into a high performing, sales-oriented, customer-focused team that contributed to strong company growth and an increase in brand awareness across market sectors. This included implementing Salesforce CRM for local teams.Designed customer acquisition campaigns across multiple business segments contributing to business growth of 40% YOY in a down market.Launched Tyco into a range of new markets including pharma, industrial, chemical, warehousing, supply chain & logistics. Developed and initiated new services covering design & audit programs into Bangaldesh and Sri Lanka.Sat on the Tyco India Business Council, led the creation of a new Tyco India website, established a customer care and digital management center, build a lead generation program and oversaw a knowledge sharing library.Executed hybrid press relations program with agency, resulting in widespread coverage in print and digital media.

Tokyo, Jp

Led newly formed department focusing on store marketing, branding, product launches, display & visual merchandising. Worked directly with brand stores and large format retailers in collaboration with Trade Marketing and Product Management teams. Led agency & vendor management around participation in marketing events, trade shows, exhibitions, corporate events, road shows and lead generation programs. Responsible for complete manpower management for all brand stores and BTL activities, working with corporate and branch HR teams.Key ContributionsLed retail development team, incorporating 19 team members, 21 branches, 10 agencies and multiple channel partners. Oversaw retail management, product launches, special promotions and people development (with a focus on building and leveraging talent). Developed, implemented, monitored and reviewed all marketing strategies for the Brand Stores in coordination with sales, branch managers and product heads.Established retail manual for product displays and VMD, as well as guidelines for retail quality management for staff training and shop floor management. Developed digital, online Secondary Sales Report Management System for shop floor associates; created Voice of the Consumer program; implemented NPS across 300+ Brand Shops in India.

Tokyo, Jp

Led the marketing team and delivered a range of accomplishments including establishing regional marketing guidelines; creating a high performance team, and optimizing agency, vendor and media management. Designed vendor development platform to optimize marketing spend and established a regional vendor base that achieved a 40% reduction in collateral costs. Successfully worked with sales teams to develop customized advertising and promotional plans for festival campaigns, special occasions and off seasons to generate consistent interest for various Sony products. Launched 20+ Sony brand shops in new areas over a two year period. Led a strategic brand refresh inside a one month timeframe, including new positioning, updated graphics and messaging to align with the change of brand stores from Sony World to Sony Center.Achieved several firsts in the organization: the launch of the Bravia in Bengaluru markets, the reintroduction of the Sony Walkman to India, the design and implementation of the first rural marketing campaign, delivered through in-house property, a corporate outreach promotional program and more.

Mumbai, In

Led the Brand Marketing team for Godrej Real Good Chicken for Southern India. Enhanced retail presence to 1000+ stores in south India including Foodworld, Spencers, More, Nilgiris etc., as well as specialized brand stores. Designed and executed campaigns across southern cities through Dial a Chicken – including home delivery, innovative store displays, signage, branding activity, shop level merchandising, trade and consumer offers. Conceptualized and launched co-branded promotions with Pepsi, Kohinoor branded rice, Cinthol and others. Efforts helped deliver a 40% increase in sales and market share increases of 100% in Bengaluru, 56% in Chennai and 35% in Hyderabad over a two year period. Piloted new products including the Godrej Yummies Ready to Cook range and the Godrej Real Good Chicken sub SKU’s.Earned the “Outstanding Brand Team” award in 2004-05

Atlanta, Ga, Us

Successfully handled various tasks such as:Brand Building for Rubbermaid across retail & corporate segments in Bangalore & Hyderabad.Product promotion gifts through one to one contact & mailers. Appointing new channel members to increase brand reach.Training of promoters, channel members and sales representatives.Monitored displays and promotions carried out by promoters as part of promotional programs.Achieved significant success in corporate marketing – orders from corporate like Astra Zeneca, IBM, Prax Air.

Basel, Baselstadt, Ch

Conducting awareness campaigns for OTC products across North Karnataka.Programs for public and professionals on various educational and social themes as part of promotional activities.Involved in territory, customers, and sales & stockiest management.Successfully market products in Cardiology, Gynecology, Neurology, Psychiatry and OTC segments.Best Sales Person award for Key Category Sales in 2000.

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