Focused on helping agencies, brands and publishers understand the effectiveness of their campaign to inform media planning, brand positioning, creative development and how to build equity across a variety of audiences. 15+ years of international experience working with media agencies and some of the world’s best known brands across North America, Europe and the UK selling large scale ad tech solutions. Deep knowledge of marketing metrics, identity and analytics approaches across the full media landscape including legacy and emerging channels; with established relationships across the media planning, buying and measurement space across major holding companies, independent agencies and advertisers.Broad range of media and brand experience in categories including Auto, FMCG, Retail, E-Commerce, Pharma, Financial Services, Tech, Travel, Entertainment and more. Industry Knowledge:Attention, Audiences, Media Targeting, Brand Lift, Digital Campaign Measurement, Behavioral data, Cross Channel Campaign Measurement, Data Privacy, Outcomes and Attribution, Media Planning and Optimization, Creative Testing, Brand Health, SEO, Retail Media.Interests:Middle-of-the-pack distance runner. Completed 58 marathons / ultra-marathons to date including 5x100 kilometer and 1x100 mile finishes.
Listed skills include Public Relations, Strategic Planning, Marketing, Research, and 28 others.