Richard Walls Email & Phone Number

Round Rock, Tx, Us

Led a team of 8+ online sales managers to drive a $2.3B online sales business in our CSB segment across all product portfolios. Partnered with leaders across brand teams, operations, marketing, and business transformation to evolve our execution strategy through automation and data-driven decision making.𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:• Led a team of 8 online sales managers to drive a $2.3B+ online business across 11K+ offers on 50+ shop pages• Achieved 100% leader score through focus on professional development and team building• Built price elasticity models to guide forecasting and promotional pricing decisions• Created standardized dashboards in Adobe Analytics / PowerBI to assess site performance • Developed online merchandising test framework that resulted in 40+ tests and learnings in 6 months• Optimized high traffic shop page revenue performance by +47% (increased Avg Order Value & Conversion) through data-driven assortment strategy change• Partnered with marketing teams to build new briefing process, enabling 300+ marketing assets/quarter• Developed our sitewide coupon strategy that delivered an incremental ~$8M to the business; created tiger team involving 20+ stakeholders across our online, operations, brand, and legal team, to develop a process that allowed us to execute the sitewide campaign within 3 days of proposal

Supported a team of product managers responsible for Dell’s workstation, rugged, & IoT product lines in NA ($2.5B+) with new analytic models to shape & define strategy; regularly reporting at VP level in multiple orgs𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:• Developed Power BI dashboard integrating 7 unique data sets to offer comprehensive view of the business• Helped achieve +11.3% volume in FY21; delivered highest #1 workstation share position in over 10 years• Led product transition strategy across 3 product generations and shaped EOL depletion strategy that led to $12M in product liability saved

Austin, Texas Area

Responsible for the Americas P&L (with additional global P&L scope) of Dell's Industrial IoT business, managing our Edge Gateways and Embedded Box PCs portfolio. Work with teams up to global VP level in all regions to execute on product strategy, pricing, supply chain, go-to-market, and sales enablement.𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:• Delivered a record FY20 of +57%/+65% growth in rev/mgn in North America• Established new sales & supply chain communication process to improve win rate and reduce part liability• Conducted analysis on market competitors & defined our edge compute pricing strategy• Led a crossfunctional effort to establish a global ordering process

Austin, Tx

Managed P&L of multiple platforms in our mainstream Latitude notebook portfolio as well as our purpose-built, Windows Education notebooks for North America. Worked with various cross functional teams and partners (Microsoft & Intel) to drive success of the product lines.𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:• $680M P&L managed across multiple product lines• #1 market share achieved in Windows notebooks in K-12 North America with unit growth YoY • Led 5 product launches/transitions within a complex market and supply chain environment• Developed upsell strategy and expanded ocean ship assortment to improve margins• Achieved record sales in our mainstream notebook business growing 54% in volume at 2x margin• Enabled over 250 opportunities in K-12 accounts through strategic program with Microsoft• Led a team of 12+ across multiple orgs to develop comprehensive guide for sales teams and customers on 1 to 1 device deployments in K-12 education market (global use)Cross functional teams & stakeholders:Supply Chain | Pricing | Online Merchandisers | Field Marketing | Account Executives | Extended Sales Teams | Product Planners | Catalog Managers | Product GroupKey Partnerships:Microsoft | IntelKey Industries:K-12 Education | Higher Education | SMB | State & Local Government | Large Enterprise

Round Rock, Tx

Managed various product lines in Dell's Client Peripherals / Accessories business for North America over the course of a few years, which included multiple product launches across the Dell portfolio, in addition to sustaining efforts for hundreds of 3rd party products. Worked with various brands on budgeting for strategic initiatives to drive sales through DellProduct Lines managed:• Commercial & Enterprise Audio• VoIP Solutions• Security Locks & Privacy Filters𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:• #1 internal sales share achieved for Plantronics brand sales at Dell• Grew partner revenue by 11% & led 8 product launches within our audio category• #1 sales enablement resource created for displays & client peripherals (adopted globally) - led a team of 30+ across multiple orgs to drive the completion and maintenance of resource - additional project• Creation of 40+ page training guide on internal data tools and how to gather insights - additional project• Managed global business rules for peripherals - included revenue attribution framework for $900M business and working with sales compensation - additional project• Worked with BI teams to develop improved pipeline reporting that uncovered $20M/week in new opportunities - additional projectCross Functional teams & Stakeholders:Supply Chain | Pricing | Channel Marketing | Direct Sales | Online Merchandisers | Catalog Managers | Product Planners | Events Marketing | CustomersKey Industries:Consumer | SMB | State & Local Government | Federal Government | Education | Fortune 500 | Finance | Auto | Energy | Insurance | Healthcare | Large EnterpriseKey Partnerships:Plantronics | Polycom | Kensington | 3M | Noble | Tech Data | Ingram Micro | Synnex | CDW | Insight | Other VARs

Round Rock, Texas

Had the opportunity to work at Dell as part of the Leadership Development Program, which was a rotational program within various orgs in marketing and sales that allowed me the opportunity to understand different areas of the company, identify gaps in the business, and take on projects to improve KPIs.Rotations (6 months each):• Retail.com Project Management• Consumer Sales (Direct)• Small Business Merchandising• Small Business Go-to-Market Analytics𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:• $500K business driven in consumer sales• #1 Site Leader in Dell Financial Services attach rate• Reduced Retail GTM lead times from multiple weeks to 48 hours• Aggregated multiple reports for Small Business to capture metrics across Dell.com site conversion, click throughs, call in from catalogs, among othersCross functional teams & stakeholders:Customers | Small Business Sales Teams | Merchandisers | Retail Sales Teams | Go-to-Market | Business IntelligenceKey Partnerships:WebCollage | CNET

As part of an opportunity through my MBA program, I currently serve as a Sr Manager for the Gies School of Business' Magelli Office of Experiential Learning. The role involves working with 4 separate student teams who are tasked with real world consulting projects with companies, ranging from small businesses to larger corporations. One of my primary goals is to serve as a mentor to the students and work closely with team leads to develop their leadership abilities and drive success in the project. In addition, I work to ensure that client and team are aligned to the right objectives, and address any concerns, challenges, or opportunities that may arise.

Austin, Tx

I was a teacher assistant for two marketing courses: Brand Management (Upper division) and Marketing Principles. I was responsible for the grading of exams, marketing papers, and other assignments throughout the semester. In addition, I also held office hours outside of class time to help students review material that was discussed in class.

I worked as a Financial Representative Intern at Northwestern Mutual where I worked with clients to create a path towards their financial goals. At the same time, I had the opportunity to learn from many of those that I worked with to better serve the clients. Developed critical thinking skills as well as communication and sales acumen. The internship is normally a summer or semester long term, but was able to extend it to an entire year and continue growing professionally and honing the skills that were relevant to the role.

Postgraduate Degree, Artificial Intelligence & Machine Learning

Developed expertise in the most widely-used AI & ML tools and technologies to solve business problems. Key learnings include: - Python.

Master Of Business Administration - Mba

Specialization in Digital Marketing & Innovation

Bba, Marketing

Activities and Societies: Hispanic Business Student Association

Introduction To Cyber Security Specialization

Completed the Introduction to Cyber Security Specialization offered by NYU's Tandon School of Engineering, which involved 4 courses that.