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As a first-generation immigrant, I embarked on a journey to navigate the landscape of technology, product design, and innovation. Growing up in a bilingual environment, I quickly learned the value of diverse perspectives and cross-cultural collaboration. This foundation laid the groundwork for my entrepreneurial efforts, leading me to co-found an advertising agency and other ventures while pursuing my MBA. Along this path, I contributed to developing an award-winning product that generated over $10 billion in revenue on a global scale, showcasing my ability to bridge cultural divides and drive impactful innovation in the digital age.
Atlassian
View- Website:
- atlassian.com
- Employees:
- 17621
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Lead Product Designer, AiAtlassianCalifornia, United States
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Co-Founder And Ai Product Design LeadResonate EdgeCalifornia, United States -
Co-Founder / Head Of ProductResonate Edge Nov 2023 - PresentLead an advertising production team creating impactful video ads tailored to client objectives, driving sales for Fortune 500 companies like VW, P&G, Lego, Coca-Cola, and Huawei.- Exponentially increase efficacy and productivity across all facets of the advertising workflow, spanning pre-production to post-production stages, and harness the power of artificial intelligence (AI) to revolutionize operations and enhance client value.- Streamline creative processes through AI implementation, automating video, and image concept generation, thereby reducing storyboarding and mockup creation time. Utilize AI-driven trend analysis to deliver innovative ideas tailored to target audiences, optimizing resource allocation.- Implement AI-powered language translation and cultural analysis tools at Resonate Edge to facilitate cross-cultural communication and collaboration with U.S. companies, overcoming language and cultural barriers to ensure seamless understanding between diverse teams.- Lead the definition of GTM strategies, target audiences, marketing, and sales approaches, aligning exceptional advertising production services to drive sales and achieve from 0-1 transactions.- Drive business success by defining KPIs, ensuring profitability, managing costs, and strategically positioning our service within the market.
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Product Program LeadPlaystation Apr 2020 - Mar 2024San Mateo, California, Us- Contributed to the successful PlayStation 5 launch, reaching 40 million users in 78 countries and generating over $10 billion in revenue. Recognized with prestigious awards, including Best Gaming Hardware at the Golden Joystick Awards, Gold in the Japanese Government's Good Design Award, and the First 2022 GOTY Award.- Led and transformed a PC program into a gaming stream platform, tapping into new segments and helping drive significant revenue growth.- Led Universal Search design across PlayStation 5 platforms (TV console, web, and app) from concept to launch, reaching 15.6 million users across 78 countries.- Spearheaded the design and collection of product requirements, engaging with MVPs to ensure system functionality, and aiding executive decision-making.- Delivered and implemented roadmaps for each release, directing development efforts towards upgrades and implementations that meet business requirements.- Facilitated user feedback collection through leading cross-functional clients in multi-level testing, including UT and A/B testing, ensuring continuous improvement aligned with user needs. -
Sr. Ux / Interaction DesignerPlaystation May 2016 - Apr 2020San Mateo, California, Us- Played a role as one of four Interaction Designers in crafting the PlayStation 5 operation model, aligning the system with the overarching strategy of connecting great play with great people for the new generation of gamers.- Gathered and prioritized user feedback from various research efforts to ensure the platform met players' expectations and needs, covering all major jobs they desired to perform.- Held daily meetings with key stakeholders, including the global design team, product lead, and engineering lead, integrate input from all aspects and focus discussions on the overarching strategy of connecting great play with great people.
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Co-Founder / Product ManagerHolly Fitness Jan 2022 - May 2022Co-Founded B2C Holly Fitness to match seniors with personal trainers and 1:1 fitness instructors. We do this by providing seniors ages 65 + with a guided digital experience to find a personal trainer or instructor that is right for them.Recruited and managed outsourcing teams to launch a digital marketplace MVP and iterate multiple phases by identifying users and identify opportunities. - Voice of customer- Market trends- Market segments- Market sizing- Hypothesis testing- Competitive analysis- Value proposition - Feature prioritization- Go-to-market strategy- Sales strategy- Distribution plan- Forecast to break even- Client lifetime value- Client acquisition cost- Income statement- Roadmap
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ConsultantZendesk Jan 2021 - May 2021San Francisco, California, UsCreate more inclusive practices for Creative Org to support new and existing DEI systems to be successful at Zendesk globally.The broader DesignOps team was very impressed with the work we've done and figured out ways to roll out our recommendations. -
Business ConsultantHuma House Jan 2021 - May 2021Formerly incarcerated individuals face an often insurmountable task when reentering society. Huma House is a non-profit organization that connects these individuals to their local community through healing gardens, reentry assistance, and art gallery events & sales.Huma-house.org- Stakeholder management- Problem statement- MVP- Business model- Value proposition- Go-to-market strategy- Competitive analysis- Market size- Product road map
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ResearcherSkillshare Jul 2020 - Oct 2020New York City, Ny, Us- Competitive research- Screening - Virtual interviews- Qualitative analysis- Collaborative ideation- Value proposition -
Founder / Product DesignBeseen Marketing & Advertising Solutions 2010 - Nov 2016San Pablo, Us- Liaised with smaller companies and startups to achieve goals, such as websites, apps, and product launches.- The Biotech companies I’ve worked with located in the Bay Area, they’re Ascend Blood Testing, Molecular Cloning Lab, and Next Protein Interactions.https://clinical.aclab.com/https://www.mclab.com/https://nextinteractions.com/
Rui Wang Skills
Rui Wang Education Details
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California College Of The ArtsCreative Innovation & Strategy -
National Media College, IrelandCinematography And Film/Video Production
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National College Of Art & DesignGeneral
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Dalian UniversityDesign
Frequently Asked Questions about Rui Wang
What company does Rui Wang work for?
Rui Wang works for Atlassian
What is Rui Wang's role at the current company?
Rui Wang's current role is Lead Product Designer, AI.
What is Rui Wang's email address?
Rui Wang's email address is ru****@****ion.com
What is Rui Wang's direct phone number?
Rui Wang's direct phone number is +141556*****
What schools did Rui Wang attend?
Rui Wang attended California College Of The Arts, National Media College, Ireland, National College Of Art & Design, Dalian University.
What skills is Rui Wang known for?
Rui Wang has skills like User Experience, Email Marketing, User Interface Design, Interaction Design, Wireframes, Rapid Prototyping, Research, Web Design, Usability, Information Architecture, Responsive Web Design, Advertising.
Who are Rui Wang's colleagues?
Rui Wang's colleagues are Pavan Ade, Ania Mastalerz, Cyprien Autexier, Aleruchi Oroma, Kristen R., Stefan Bjelkelöv, Estelle Anne Robles.
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