Rachel Warren Email & Phone Number

Orem, Utah, Us

-Responsible for three teams (Lifecycle, CRM, Market Research) to drive acquisition and retention strategies for owned channels- Identify quality marketing personas, competitive analysis, market opportunities, and headroom- Managed the migration of 4 channels to a new tech stack with zero downtime to BAU- Responsible for multi- and omnichannel strategy for owned channels- Responsible for channel growth 97%+ YoY

Orem, Utah, Us

- Responsible for the strategy and revenue for all outbound communications across four channels including email, SMS, In-app and push notifications, and transactional communications. This includes promotional comms, product launches, customer engagement and retention, subscription management, order and fulfillment, product feature launches, and more.- Responsible for brand marketing content strategy including key personas as well as help content and the management of the brand YouTube channel- Product owner for the marketing automation stack as well as the company CDP- Scoped, researched and migrated all communications into integrated, data-driven enterprise solutions- Enabled dynamic content and automated, multi-channel customer journeys - Grew the team from 1 to 4 team members over the course of a year- Implemented personalization for key marketing segments in a multi-channel automations- Managed the integration of multiple sources and destinations as well as the development of custom CDP solutions

Pearls by ShariKelly Co. Metal DetectorsJackson Hole Jewelry Kley Construction

Draper, Ut, Us

- Multi-channel marketing personalization strategy- CDP (Segment.io) product and implementation owner- Source and destination integrations - Data enablement

Farmington, Ut, Us

CX Orchestration & Lifecycle Marketing Planning- Lead cross-functional teams in the orchestration of technology-enriched, connected experiences that inspire behavioral change- Architect end-to-end flows and cross platform experiences across sales and marketing channels- Develop detailed tactical lifecycle marketing plans/omni-channel contact strategies to guide campaign execution, including contact cadence, segmentation and targeting, behavioral triggers, optimization, and other executional guidanceDigital Engagement Strategy- Lead the strategy of multi-channel CRM initiatives for clients including developing future state technology architecture and design of the CRM program. - Define and develop inbound experience and lead nurturing campaigns based on target buyer personas and real-time measurements based on lead quality and conversion- Build and refine user/funnel segments for triggers and campaigns Digital Product Management- Guide overall digital experience creation and implementation – from requirements gathering, through planning, execution, and launch - and drive innovation in the customer experience across channels- Work with the marketing automation team to create triggered, directed and organic communications ecosystems, including marketing materials, emails, landing pages, personalized URLs and digital experiences- Work with the analytics and data teams to utilize advanced marketing analytics to create predictive lifecycle journeys, score leads and optimize campaign performance- Work with the media and strategy teams to plan lead capture and nurture campaigns - Define the deliverables and approach that supports planning for large and complex engagementsMarketing Technology Consulting- Translate business strategy into technology and platform utilization and implementation strategies- Act as a client-facing subject matter expert, particularly in the areas of digital marketing, marketing technology, marketing, and testing and optimization

Farmington, Ut, Us

Created digital ecosystems that reflected customer lifecycles

Oklahoma City, Ok, Us

Database management and code compilingConcurrently manage over 600 training and compliance pieces for over 10 trainer modifications currently under contract in the F16 programProvides ad hoc reporting and program status to key stakeholderEnsures all contractual deadlines and requirements are metQuery writing and maintenance

Jackson, Wyoming, Us

Developed a distinctive brand tone, message and guidelines for strategic marketing strategyPlanned and executed all marketing eventsDeveloped unique client experience to leave an impactful brand impressionDeveloped and maintained key partnership relationshipsWrote and edited all content for publicationContent production, copy writing and editing for multi-channel marketing effortsOversaw all projects pertaining to brand image and marketing outreach and developmentResearched and implemented SEO keywordsUX developmentEmail marketing, developing open rates to 48% and CTR to 17%Created user stories for website redesign, resulting in 50% increase in revenueHandled multi-channel attribution modeling and optimizationCustomer personalization

Montréal, Québec, Ca

Managed syllabi editing and review for all 14 Air Force courses at Altus AFBManaged over 300 lessons in constant review and optimization Worked with SMEs and AF personnel to implement user stories in a productive team environmentResearched, proposed, and implemented SaaS solutionUsed Flash and Authorware to develop and edit computer trainings

Winter Park, Florida, Us

Resident email automation and logistics strategistManaged all email marketing efforts for 12 individual brandsBuilt templates using HTML/CSSQA all emails in multiple email clients to ensure proper deliveryConsistently worked with brand managers for on-time scheduling and email deliveryMonitored email deploymentsDeveloped and advised correct practices and programming for all brandProduced reports and analyzed dataExtensive list segmentationCreated multi-title email campaigns with dynamic content and personalizationLiaised between stakeholders and developers to assure material delivery and adherence to best practices

• Researched, wrote and edited website content and marketing collateral• Sorted, scanned and indexed all incoming correspondence• Coordinated with all eight departments to maintain consistent work flow and complete projects• Assisted the head of Human Resources with administrative duties

Orlando, Florida, Us

• Supported the Director of National Sales and the Senior Manager of In-Market Sales and their teams by processing reports, managing administrative duties, and booking meetings and travel arrangements• Developed and implemented the use of Sales Force to stream line the incentive and complimentary ticket process to eliminate errors and redundancies and enable the ability to compile data into useful reports• Worked with sales representatives and their clients to process incentive prizes

• Taught Grammar and Composition for grades nine and eleven• Led a staff of seven while overseeing the production of a yearbook with over 150 pages• Conducted parent/teacher conferences to discuss student development, grades, and discipline• Led a school-wide fundraiser that resulted in a profit margin of over fifty percent

• Composed and edited company emails and promotional materials• Assisted clients with the selection of merchandise and presented financing options• Completed bank transactions• Organized and cataloged inventory as well as shipping and receiving packages

Wrote several published articles including a front page article Conducted interviews and surveys Covered events

Master'S Degree, Mba - Marketing

Bachelor Of Science, English; Commercial Writing