Roger Watson Email & Phone Number

Leeds, England, United Kingdom

Warrington, England, United Kingdom

Providing insight consultancy service to clients in the UK, Europe and the USA.

Manchester, Greater Manchester, United Kingdom

Established comprehensive insight capability / team, one that was rated first class by external advisors. The foundation of this capability was a single customer view that pulled disparate datasets together within a data warehouse thus supporting data visualisation and drill down analysis across multiple dimensions. Key achievements included comprehensive suite of sales reporting dashboards including pipeline evolution analysis and forecasting, end-to-end digital marketing engine attribution and ROI reporting, customer propensity modelling to ensure correct alignment of customers to sales teams based on current and potential value, automated reporting of business KPI’s, provision of analysis for due diligence / data room for prospective buyers.

Manchester, Greater Manchester, United Kingdom

Burnley

Daisy is the UK's leading independent B2B telecoms provider and one of UK's most acquisitive businesses of recent years.Developed cross / up-sell propensity models to support re-alignment of customers to sales channels / teams leading to improved sales force effectiveness. Implemented ‘voice of customer’ (NPS) programme in conjunction with churn model to identify customers at risk of leaving and the likely root causes, led to creation of customer retention team resulting in 20% lower churn.

Blackburn, United Kingdom

Established insight capability for the leading UK provider of fire and security systems. Key areas of focus were churn risk modelling (root causes identified leading to product and pricing changes) leading to the establishment of proactive retention programme (contributed to a reduction in annual churn by 25% over 18 months), sales operations reporting, sales commission scheme development to ensure margin focus, customer level margin reporting, annual pricing plan and measuring marketing ROI.

Manchester

Independent consultancy providing market analysis, demand modelling and marketing support to telecommunication service providers and the public sector.Customers included Cable & Wireless, PIPEX / FREEDOM4 and the UK Government (DTI, regional development agencies).

Liverpool, United Kingdom

Employed with the business consultancy team - successfully supporting Marconi's customers within the EMEA region.Consultancy activities included identifying and mapping demand for telecoms services, thus supporting prospect / customer segmentation and targeting as well as decisions on infrastructure investment to meet expected take-up / service demand.Customers included many leading UK and international telecommunications companies such as BT, NTL / Telewest (now Virgin Media) and Saudi Telecom.

Msc, Information Systems

Bsc (Hons), Managerial & Administrative Studies

Included 12 month industrial placement

Diploma In Direct Marketing, Direct Marketing