Founded by the renowned Dr. Elaine Ingham, a leading soil biologist with over four decades of groundbreaking work in soil ecology, Dr. Elaine’s™ Soil Food Web Approach is the key to rapid and effective soil regeneration. Only with the complete soil food web in place, can the ecological functions of the soil be restored, protecting and purifying the world’s waterways, reversing Climate Change and providing super-nutritious foods. Soil Food Web School is at the forefront of transforming our understanding of regenerative farming. Dr. Ingham's pioneering approach has rejuvenated soils on six continents, offering hope for a more sustainable future. Soil Food Web School offer courses tailored for both seasoned growers, farmers and newcomers, empowering individuals to contribute to the preservation of our planet and its diverse species.

Achievers is a North American-owned company specialising in HR Tech – specifically a Reward & Recognition platform that transforms organisational culture across 190 countries and millions of employees. Designed by the science of ‘Belonging’, Achievers serves many of the world’s biggest brands such as McDonalds, General Motors, Kellogg’s, 3M, Deloite, Marriot etc. This 1-year maternity cover reports to the CMO with dotted line to the EMEA & APAC GM. Part of the EMEA SLT and Global MLT, I am responsible for a seven-figure budget, GTM strategy, end-to-end sales and marketing funnel reporting and metrics with three direct reports. Working closely with the NA Marketing CoE and outsourced agencies to deliver multi-channel marketing to the UK, DACH and Scandi territories.Responsibilities:• SLT & MLT Member• GTM strategy ideation & delivery• 7-figure budget management & reporting• Sales (SDR & AE) alignment • Marketing Ops lead management, framework and process creation, analytics and reporting• Multi-channel strategy, delivery, performance mgt and reporting• Content strategy ideation• ABM strategy ideation• Management and coaching of 3 direct reports• Mentor (part of the Achievers Mentorship programSuccesses to Date:• Exceeded all FY22 OKR’s and KPI’s• Exceeded Q1 FY23 OKR’s (Marketing metrics, CR & ARR)• Ground-up ideation of FY23 strategy• Recommendation, ideation & delivery of NEW Mid-Market specific GTM• Ideation & delivery of Enterprise GTM – in delivery phase• Recommendation, ideation of deep-funnel ABM – in delivery phase• Exponentially improved alignment and collaboration with Sales (anecdotal)• Exponentially improved alignment and collaboration with NA CoE (anecdotal)• Increased EMEA Marketing Team Pulse scores by 11%• Anecdotally, dramatically improved creativity in visual execution and use of tools and tactics

IRIS software is one of the UK’s largest private software companies providing mission-critical HR, Payroll, Financial, Accountancy Management, Education Management, and Biometric software solutions and services for small, medium, and large businesses, public sector, education professional service organisations.Brought in to deliver transformation of the Digital Marketing function in this high-growth B2B technology business with the objective of delivering a high-performing strategic inbound marketing function. Reporting to the CMO and working alongside my peers to ensure sales alignment, pipeline and revenue growth, market dominance and brand engagement and awareness. Member of the Marketing SLT and Commercial SLT. Targeted with aligning with IRIS’ LTP and hyper-aggressive FY22 growth targets by product and sector across several vertical and horizontal markets with over 70+ products and solutionsResponsibilities:• Transformation and management of IRIS’ Digital inbound marketing offering • CRO and management of web estate (12+websites) – implementing SaaS best practice• Digital estate (tech stack) optimisation• SEO & SEM – 10,000+ keywords, 12+ websites, 70+ competing products• CRM – Marketo platform management and optimization. Working with Central IT and commercial operations to rationalise, integrate and align multiple CRM's incl.; Hubspot, Pardot, Pivotal, Marketo, SalesForce with IRIS’s operational software to create seamless two-way data flow• Email marketing – Customer & Prospect blasts & nurtures• Closed-loop reporting creation and implementation

Eteach is the UK's largest education-only recruitment services company consisting of an international job board, 3 x brands, 5x SaaS products and, 4x service offerings, that target a highly complex B2B and B2C audience. Reporting directly to the CEO and part of the SLT.Devise marketing and business development strategy to identify, nurture, and acquire new customers and candidates to drive growth and profitability. Devise new lines of business, Products and brand extensions. Drive business transformation generate value for the company and create competitive advantage via marketing and business strategy and innovation. Generated board level and separate business level marketing insight reports to educate business and employees to optimise sales effort.Created and delivered partner, affiliate and customer reference programmes to maximise business sales revenue. Ensured seamless business operations by spearheading all aspects of teams by re-structuring, capability and performance management, CPD program creation, and on-going recruitment.Selected Contributions:• Grew candidate registration volume by 29% (1.93 million) to almost saturation.• Generated 40+ high-value B2B MQL's with a fantastic SQL conversion rate of 74% avg. - an uplift of 155%.• Devised and implemented three new commercial offerings and accompanying GTM strategies.• Delivered YoY growth and efficiencies across all digital channels for both B2B AND B2C audiences, such as web, SEM (paid & organic search, PPC), Social PPC, email, social media and display.• Reduced yearly marketing spend over 2 consecutively for each FY (by up to 22% in FY18/19).• Stabilised a despondent marketing department and built a high-performing, loyal and committed team • Introduced best practice reporting for marketing and sales such as CLV, CAC, CPA, ROI and witnessed massive growth in overall monthly marketing contribution.

Planned, prepared and implemented marketing strategies to ensure efficient delivery of omni-channel communications and marketing services to multiple global brands, products, services for the UK, EMEA, NA, CALA & APAC. Enhanced quality and volume of customer leads by improving all aspects of the marketing and communications strategies, user journeys and customer experienceSympathised and understood the respective client’s brands, politics, target markets and audiences, SWOT, SCORE and SOAR analysis to implement more relevant, effective, and personalised communications. Ideated and created strategic and tactical programs, campaigns, promotions, ideologies and processes to achieve and exceed all designated KPI’s and objectives. Formulated and executed effective strategic planning, budget and financial management, cross-matrix team management, global stakeholder relations as well as the creation and delivery of communications.

OUTCOME: Funding offered and acceptedHeadhunted to specifically ideate, plan and deliver a detailed B2C GTM strategy to secure several £millions of seed funding to launch a portfolio of new, disruptive and low-cost lifestyle insurance products sold solely on-line.Produced commercial go-to-market strategy to successfully secure several £millions of seed funding. Developed digital tools for advanced marketing analytics, commercial systems, sales reporting and analytics, deployment optimisation and market coverage. Implemented customer lifecycle approaches, including revised sales incentive structures to drive more up-selling, multi-product sales, referrals and customer retention.• Delivered a ground-up ‘brand’ along with ident and associated ‘components’ and brand extension plan through creation of complex multi-channel launch program, conversion strategies, nurture programs, churn mitigation strategies.• On boarded several superb strategic and tactical vendors, including ad agencies, PR agencies brand specialists, TV production companies).• Collaborated with CTO and CIO to define and deliver marketing ops needs such as CRM and marketing automation.

OUTCOME: Digital Comms TransformationA 9-month FTC within the largest PBU of this $5b global market leader. My brief (executed incredibly successfully) was to evolve the product marketing team's use of innovative digital channels (ensuring a true multi-channel approach) and improve all associated KPI's, as well as influencing a change from a ‘campaign’ mentality into a longer-term strategic program methodology.Reported to the divisional VP of Marketing with a dotted line into the Head of Global Communications in this traditional matrix organisation.Smashed brand engagement by over 500%.Ground-up creation and AoP planning of a £1.3m marketing budget.Built fantastic relationships and networks with regional sales and marketing teams - of which I still have today.Created innovative NAM and EMEA regional ABM strategies.Successfully collaborated with 4 senior Product Marketing Managers to ideate and deliver strategic programs for their respective portfoliosOn-boarded two new strategic vendors.Produced two highly successful International events (exceeding the previous record for f2f customer meetings – 29/35 marketo net new).Exponentially improved campaign ROI via paid social.Note: Also with Amdocs:A relationship held for over 15 years included the successful ideation and delivery of many incredible campaigns and 'special projects' such as EMEA based Lead-Generation programs and strategies and my favourite concept ahead of its time: 'VIRTUAL MARKETING ASSISTANT' - a bespoke asset management and marketing toolkit App.

OUTCOME: In use - embraced and adoptedCreated an Employee Value Proposition for the UK’s second largest employee through detailed research, comp analysis, interviews with key stakeholders across 10+ business units and the creation of an employee survey. Delivered final EVP along with promises, values, proposition, marketing strategy, and communications plan.• Held accountability for reputation management, digital and social media engagement, internal communications, and engagement, while managing internal communications function for seamless business.• Established and maintained long-term professional relationships with clients for repeat business.• Identified actual impact of coverage and campaigns by introducing best practice via effective strategic planning.

OUTCOME: Hailed internally as 'truly innovative'. Unbelievable sales engagement. Incredible anecdotal referencesAppointed by SAP to find an effective way to support several product LoB's with regional lead generation campaigns and existing corporate centralised SM activity, increasing engagement and pipeline feed. Delivered a social amplification toolkit an interactive eBook as the core communication. conceptualised, researched, wrote, collated content, designed and programmed the eBook and developed a communications plan to promote and measure success.• Advised and supported organisation by identifying and specifically targeting the brand's primary audience with influential and precisely curated content.• Consulted with senior leadership and decision-makers to pinpoint needs and manage all stages of brand planning, design, development, and launch.• Created campaigns that integrate digital and traditional media for maximum impact and effectiveness.

OUTCOME: 600% increase in engagement. Creation of a ground-breaking inbound marketing tool With the rise and importance of Content Marketing, Big Data, Social media, and Mobile marketing and customer's demands for responsive, relevant and dynamic experiences, I created the Content Hub Designed a personalised, intelligent strategic and automated platform utilising cms, web and PURL technology to deliver regular, relevant and exclusive content to individuals based on user preferences and back-end behavioural analysis. Classed as best-practice today, several years ago this was pioneering.This tool spearheaderd lead generation, renewal, loyalty and nurture programs, which resulted in increasing engagement by up to 600%.

Delivered over 40+ lead generation campaigns for various divisions across this complex matrix organisation. Demonstrated continued success by exceeding KPI’s with multi-touch digital campaigns. Researched, authored, and presented future marketing trends to global audiences for over 5 years.

I was brought into this burgeoning 2nd tier parking services company, as their FIRST marketing appointment, with the objective that I would define and cultivate the UKPC brand so that they could challenge the industry leader and become the UK’s largest. During my tenure, I developed and defined the brand, educated and trained employees, created a strong social media presence, developed powerful thought leadership content, held high-level TL events, created a new advertising campaign, created a data strategy and wrote RFP copy.

OUTCOME: Highly successful and profitable with an outrageous portfolio of Global clientsI co-created and built this boutique agency into a burgeoning medium-sized integrated agency with an envious portfolio of global blue-chip clients - it punched well above its weight!Clients Included:Alcatel, Amdocs, Atex, Autoglym, Bombardier Transportation, British Gas, Checkpoint Systems, Citrix, CyberArrk Software, ECI Telecom, eGlue Software, Electronic Arts, GSK, Informatica, Land Securities, Luminar Leisure, Microsoft, Open University, Retalix, THQ, Ubisoft, Virgin Media, Vodafone (Europe).Career Standouts:• Onboarded a $5bn client for one project and became their largest Marketing Vendor within 2-years • Maintained a 100% pitch win rate for over 7 years• Grew the entire portfolio organically – no new business, all referral• Wrote, pitched and won a global rebranding project for a world-leading transportation brand in Germany worth over €1m to the agency after only 3 months of servicing the account• Created and hosted a Global Agency Training Programme for clients• One of the first agency’s in the UK to adopt personalisation technology in print, email and Web (pURL)• Created several bespoke CRM based dynamic websites with personalised content that increased campaign OR’s and CTR’s by over 1000%• Wrote and presented a brand strategy document to a global audience of 150+ Senior Marketers in Belgium• Set-up an agency partner programme• Established an international office in Tel Aviv, Israel

HMC Technology Marketing ( previously Holmes and Marchant Communications) was a vertically aligned (IT & Telco) integrated agency within the Holmes & Marchant Group PLC., a UK top 5 agency group in the early 90’s, consisting of over 20+ creative services companies. Eventually taken over by Hunstworth plc. (now 57 offices in 22 countries and brands such as Grayling, Citigate and RED).Clients Included:Activision, Alcatel, Amdocs, Avon Cosmetics, B&Q Warehouse, Checkpoint Systems, Disney, Electronic Arts, Fujitsu, Guinness Brewing (UK) Ltd, Hitachi Credit, IBM, Lex Transfleet, Logica, Lotus Software, Lucas Arts, Nationwide Building Society, NatWest Bank Nortel Networks, P&O Travel, Sun Microsystems, THQ, Wilson Sporting Goods (Europe), Ubisoft, Virgin Games.Responsibilities: I handled all of the usual tasks and responsibilities that were required of an MD i.e.: client briefing, pitch presentations, document writing, strategy creation, agency marketing, senior client handling, client entertainment, P&L management, revenue forecasting, recruitment, growth planning, employee development and motivation. I would conduct monthly detailed Financial reporting to the PLC board and/or CEO. I also participated in Group MD meetings and attended C level client breakfast meetings with key political/entrepreneurial guest speakers.Career Standouts:• Managing Director of a UK top ten Design Group by 28 years of age and reported to the PLC Board with full P&L • Account Executive to Client Services Director in less than 7 years• Grew a dormant EMEA legacy account by 2100% in less than 2 years• Managed an EMEA based portfolio worth £3.5m• Wrote THE BOOK (literally) on ‘Best Practice for Client Service Personnel • Managed a Business of nearly 60 employees and a Clients Services team of 22 employees• Managed redundancy programme of over 50 employees (as CSD and NOT MD)• Recruited over 30+ CS employees

Clients Included:Boots, Bluebird Toys, Hasbro (Europe), P&G, Unilever.

Clients Included:Alpine Electronics, ASDA, Blaupunkt, Coca Cola, Marks & Spencer, Mars, Nintendo, Panasonic.