Joined in November 2020 to bring DRVN to the public market via IPO in January 2021. Led all investor communications and events, as well as corporate communications, both internally and externally.

Investor Relations: providing context around financials and business strategy to the external investment community.IR experience includes activism management, executive transitions, Board prep and presentation, disclosure changes, strategic alternatives process, securitization implementation, and more directly syncing business strategy with investor communications.Strategic Analysis: leading Sales Analytics, Operations Analytics, and Consumer Insights teamsThe team and I serve as internal consultants, providing context, metrics and recommendations regarding the business strategy and results to internal executive management and marketing, communications, innovation, operations, and supply chain teams. We also regularly provide state of the business updates to the field teams and franchisees.

Led team of analysts providing data-driven insights and recommendations to drive growth in transactions, sales, and restaurant-level margin. Served as internal consultant to cross-functional partners, primarily Product Marketing, Marketing Communications, and Operations. Sized up opportunities for new initiatives and drove constructive analysis-based conversation to optimize the marketing calendar. Led Company-owned pricing planning and decision-making, improving the processes to include more localized input from field partners, and led brand-wide pricing analysis.Successfully implemented a Quarterly State of the Business, which summarizes a 360-degree view of the business, including both external and internal perspectives, collaborating with CI and Guest Feedback teams. This is still part of the brand today.From 2016-early 2018, all of these activities were inclusive of the Qdoba brand. Managed team of 5 and a budget of $2M+ including managing multiple vendor relationships

Led strategy to develop high impact analyses relating to Sonic’s Integrated Customer Engagement platforms, including: Mobile, Social, POPS (personalized point of service), and CRM including Loyalty program.Led team of data scientists to analyze above platforms and generate actionable insightsManaged loyalty program pilot construction and analytics/reporting functionalityModeled break-even and ROI of Integrated Customer Engagement platformsProvided advice and counsel to senior management on interpretation of financial and consumer trends and analytics Managed relationships with key vendor partners, including weather analytics, mobile payment and loyalty vendors

Analyzed national promotions and presented findings to senior management. Analysis included consumer data/frequency, market-level performance, and high-level sales, traffic, profits, media, and industry trendsForecasted same-store sales and profit scenarios of promotional concepts from marketing department to drive promotional calendar planning decisionsCalculated break-even and ROI of promotional concepts from marketing department to prioritize initiatives and calendar planning decisionsLed analytical team responsible for all market test analyticsAnalyzed business health and identified key drivers of performance (ad-hoc)Won employee-nominated Sonic Employee of the Month award in December 2013.

Driven Analytics has developed a vehicle monitoring system that provides car owners with real-time data such as diagnostic information and maintenance reminders, along with relevant advertisements from area dealership service centers, automotive repair shops and parts retailers.Driven Analytics successfully won over $51k in business plan competitions across the U.S., before officially launching in May 2014.Since launch, actively participating as Board Member