Expertise in leveraging HubSpot as our CRM for marketing automation, including lead nurturing, campaign management, customer lifecycle, and performance tracking to drive customer engagement and conversion. Significant experience with lists, workflows, properties, deal pipelines, and custom objects.Proficient in the setup (GTM) and utilization of Google Analytics (GA4) to analyze website traffic, track user behavior, and measure marketing ROI, with a focus on optimizing digital marketing strategies and enhancing user experience.Skilled in business intelligence (BI) tools such as Looker and ThoughtSpot for data visualization, ad-hoc analysis, and deriving actionable insights to inform strategic marketing decisions.Experience with Segment IO and Google Tag Manager for managing data collection, ensuring accurate tracking across digital touch points, and integration with various marketing platforms.Proficiency in FiveTran for ETL (Extract, Transform, Load) processes, facilitating seamless data integration from various sources into a centralized data warehouse for comprehensive analysis and reporting.Utilizing HighTouch and Segment IO (Twilio) for Reverse ETL to CRM tools, enabling the consistent transfer of enriched data insights from Google BigQuery and other sources back into CRM systems. This process ensures a single source of truth & holistic view of customer interactions, enabling personalized marketing campaigns, targeted outreach, and improved CRM.Adherence to relevant data privacy regulations and compliance including GDPR, CCPA/CCPR and CAN-SPAM.Familiarity with Contentful for content management, enabling efficient creation, publishing, and distribution of digital content across multiple channels while ensuring consistency and flexibility.

Directed growth marketing initiatives to drive online sales growth, lead generation, customer acquisition, and retention across digital channels.Developed and executed comprehensive growth strategies leveraging paid channels (Meta & Google), lifecycle marketing, and CRM insights.Implemented data-driven customer segmentation and targeting strategies (utilizing Hubspot, Segment IO and Google BigQuery) to optimize marketing campaigns and increase customer lifetime value.Collaborated with cross-functional teams to integrate CRM data into growth marketing efforts, resulting in increased in customer retention and revenue growth.Implemented Looker for company-wide Business Intelligence dashboard and reports, enabling cross-functional teams to utilize data.

Strategized and executed on eCommerce initiatives to drive online sales growth and improve user experience across digital channels.Launched, managed and significantly grew the ONEHOPE wine portfolio on Amazon.Managed email marketing and customer lifecycle journeys, utilizing MailChimp and Klaviyo.Executed on sales and promotions strategies to successfully drive revenue from new and returning customers.Led website optimization efforts, leveraging Google Analytics insights to enhance conversion rates, decrease bounce rates, and improve overall site performance.Completed several eCommerce migrations and redesigns on platforms including Magento, WooCommerce and our eventual in-house built eCommerce platform.

The Scene is a nightlife and entertainment portal connecting users to the hottest people, places and events in their area. The Scene is the authority on where to go and what to do for nightlife and entertainment. Tastemakers and trendsetters populate The Scene's user base in metropolitan areas in the US as well as globally in Australia, Great Britain and Canada. The Scene was founded by four U.C. Berkley graduates who have enjoyed successful careers in technology and media, but have a passion for the who, what, where and when of nightlife, The Scene can be accessed at www.thescene.com.

Responsible for the overall management & growth of the LiveUniverse network; reporting to the CEO/COO/CTO * Managed the entire LiveUniverse online network, consisting of 30+ websites in the social media and video genres * Produced & led several successful initiatives to increase overall network traffic and grow flagship LiveVideo.com * Developed and fostered relationships with dozens of advertisers and strategic business partners to monetize network * Owned revenue and advertising optimization strategy for network of 30+ web sites, growing revenue 400% * Provided key strategic insights into the online video and social networking marketplace

Responsible for the new token-based subscription, game portfolio, and community features; reported directly to the President• Owned the creation and launch of the token-based subscription service; recently licensed by LYCOS• Produced new community features including a fully customizable avatar system and user created leagues• Aided in launching Jewel Quest, Zuma, and Bejeweled 2; presently top 5 games that significantly increased revenue• Successfully produced two branded games for GSN; coordinated Lingo promo resulting in 375% increase in cash players• Developed key sales & marketing materials; provided strategic thinking on the casual games marketplace

Responsible for managing partners, promotions, & overall customer experience at SkillJam.com; reported to VP Marketing• Assisted in first redesign of SkillJam.com, resulting in increased cash player conversion & revenue• Coordinated promotions with AOL Games, resulting in increased traffic & cash players during placement• Coordinated all new game launches with development, creative, and partners; responsible for promotional emails

Responsible for aiding the creation and development of Sony's online casual games site; reported directly to VP of Games• Developed marketing plans to monetize high-end brands such as Wheel of Fortune / Jeopardy! with casual games• Aided in the selection and management of the third-party game portfolio• Owned marketing up-sells and casual game site copy designed to maximize multiple revenue streams

Responsible for aspects of client acquisition and retention for the Integrity Capital Group• Assisted in client acquisition for high net worth wealth management group• Researched, analyzed, and recommended Mutual Funds• Optimized day-to-day duties and administrative tasks

Responsible for research & analysis of the online games community and execution of online marketing programs for Micosoft Games and Xbox• Authored media alerts promoting upcoming products / events to thousands of gaming enthusiasts online• Created “Buzz Reports” detailing the online response to upcoming Microsoft Games and Xbox products• Developed an online marketing program for Xbox Live!, highlighting the advantages of Live over the competition

Responsible for the inception, development, maintenance, and growth of GameSpy’s flagship Xbox website• Managed a team of several editors and day-to-day content schedule• Secured exclusive content and stories for titles such as Halo through appropriate public relations channels• Traffic increased to approximately 250,000 unique visitors per month in the first year

Responsible for aiding the launch of several new GameSpy Network properties and content creation• Aided in the development of several GameSpy Network websites that more than tripled network traffic• Authored previews / reviews and conducted interviews for Xbox, Playstation 2, and PC games• Covered the gaming industry as a news editor for multiple network sites; author of several breaking news stories ("Slashdotted")