Rachael Marie Wenner Ferkinhoff Email & Phone Number

Minnesota, United States

St. Cloud, Alexandria, Brainerd, Duluth, Grand RapidsHired and recruited key talentEmployee retention and field training advocate Negotiated regional SNF and hospital contracts. Daily field coaching of staff and extremely responsive to team needs. Hosted and executed quarterly virtual CEs that were attended by healthcare workers statewide.CHAP Hospice operations course completion Jan 2024

St. Cloud, Alexandria & Brainerd Minnesota

Launched the St. Cloud market (3rd office to open) and drove census from 0-80 in one year. Years 1-3: Opened 2 new markets while maintaining the fastest-growing market since the start of the company President's Club Business Development Award achiever 3 consecutive years before promotion to business development manager

Cold Spring, Mn

Sixth generation leader of family business who manages the day to day operations of the funeral home; takes on call nights and weekends. Mortician who facilitates care for the deceased and public responsibilities.• Manages funeral home operations; including scheduling and training office and funeral service staff, billing and sales, prep room management and leading arrangements and services• An “on call” professional who is there when the call comes in and there until the family and duty calls for itLicensed Insurance Producer who writes new business and assists families with applications and claims• Maintains financial and health records and trains employees as the OSHA officer• Plans, schedules and coordinates traditional and nontraditional funeral services, burials, cremations and life celebration events• Writes language for ceremonies and tributes with a family; plans and conducts personalized funeral, memorial or graveside services• Counsels survivors on various federal and military benefits and assists in the application processes• On point for special and creative event organization including but not limited to: staging, set-up, tear down, follow up with families as to needs before departure; recognized event greeter and highly experienced public speaker; traffic safety officer and procession lead; coordinator and trainer for event participants and officiants• Public speaker and community lecturer on the topics of grief, funeral traditions/options and estate planning• Maintains retail display area and track profits, while keeping up to date on consumer and death trade trends• Offers counsel, listens with empathy and extends support and comfort to bereaved families and friends; helps family and friends of the deceased to elegantly write an obituary and select products and services that honor their loved one• Directs preparations and shipment of bodies or cremains for out-of-state burial or delivery.

Worked individually with families regarding all aspects of the funeral service including bereavement, embalming, make-up, merchandise sales, event planning and service conducting. Responsible for layout and design of memorial cards and other printed items. Highly proficient with MS Office, Photoshop, Microsoft Word and Excel programs, Windows XP and the Internet.Ordered products, including researching coming-of-age items and implementing new online ordering techniques. Displayed merchandise and continuously updated catalog and General Price Sheets.Created and maintained the company's website.Grief counselor and after care specialist.OSHA trained and certified.

Cold Spring, Mn

The Wenner Company consists of a full-service hardware and appliance store, a rental center, a plumbing and HVAC service department, a propane gas company and a Speedway convenient store. Maintains website and social channels and launches new traditional & digital marketing campaigns. Plans company monthly circulars and ads; coordinates and staffs marketing events. Manages company donations.Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.Influences present and future products by determining and evaluating current and future market trends.Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.Contributes to team effort and enhance team spirit by working side by side and to really listen to the way in which to make the company succeed.

Midwest

Promoted to Account Executive at G/O Digital, a TEGNA company (as TEGNA and Gannett separated) which was launched to sell digital marketing solutions for tier 1 clients to reach consumers across multiple digital marketing channels, including search, social, mobile, website and email. • Identified market potential through lead generation and qualification; prospecting Tier 1 prospects and using research industry knowledge to turn a cold call into a warn call and create new business• Coached new sales staff by inviting them to participate in client meetings and presentations• Discovered top clients by reaching new verticals and expanding on relationships• Participated in marketing, market planning and technical development of products and services via feedback from clients as a lead • Remained current on industry trends in the digital space; e.g., mobile, display, video, SEM, email marketing, etc• Tracked sales activity via CRM tools to close new business. Never failed to met KPI goals or sales quotas. • Used blogs and social media to become a local leader in the marketing industry• Remained proficient in contract language MilestonesWinner of the Grand Prize Google Premier Partner Sales Trip to the Olympics in Brazil (August 2016)Winner of the Grand Prize Google Premier Partner Sales Trip to the Super Bowl (January 2014)Winner of the National Simply Gifted sales contest (11/2013)Gannett Co, Inc.: Tegna—December 2012 to September 2013

Central Minnesota

• Head of sales and merchant relations for Dealchicken Central Minnesota. In charge of the brand’s local startup in the market. The national deal sold by this applicant continues to be the highest grossing deal in revenue for Dealchicken.• Met KPI (KSI) email, sales and daily task goals every quarter since hire. • Prospected and set appointments using cold calling and referrals with qualified merchants for Gannett’s daily deal site Dealchicken.com. Self-motivated outside sales representative covering the Twin Cities and Central Minnesota territory. • Brought the Central Minnesota territory from zero to over a half million in net revenue in two years. • Self-managed, work from home executive, with weekly contact from corporate headquarters. MilestonesCreated the number one market in the country outside of Phoenix since 4/2013. Number one market in the country 7/2013 (out of 30).Exceeded revenue and KPI goals consistently from 12/2012- 9/2013.

St. Cloud, Minnesota Area

Manager of daily deals website Dealchicken.com. Online interface management and expert at Salesforce. Head of operations and brand identity. Director of marketing, in charge of lead generation, sales processes and responsible for all business payment processes. Built the product from the ground up in Minnesota. Responsible for marketing, customer service, merchant communication and advertising design.• Brainstormed, planned, and executed strategies for using new media platforms to generate public interest and revenue for events and client companies. Independently generated over 24,000 users to Dealchicken within 4 months utilizing street and digital marketing strategies.• Online brand manager for the Dealchicken brand including accepting and writing deals, posting and advertising (digitally and in print)• Business client and consumer relations daily management• Managed communication with clients to ensure project deadlines were met and expectations and goals for sales and events were consistently achieved• Worked independently to write, edit, and produce outreach letters, event proposals, and strategic deliverables for brand objectives

Traveling brand ambassador and marketing specialist overseeing the launch of the X-box Kinect. Training staff on product demos and overseeing product placement and retail fixture layout. Averaging 25-40% over goal.

University Of Minnesota Twin Cities Campus

Developed and facilitated anatomical donations to support medical research and education for health professionals.

Independent, self-motivated and goal-setting. Ran my own business during college summers selling an integrated learning system to families throughout North America.

Bachelor Of Science, Mortuary Science-Business Management

Activities and Societies: Forensic Science Club

Post, Education And Continuing Education

Theatre/Theater