Robert Whetzel Email & Phone Number

Baltimore, Md, Us

San Francisco, California, Us

Implementation:Lead the implementation of Adobe Workfront for the marketing departing including the teams transition off of multiple project management platforms into 1 collaborative eco system.Responsible for the implementation of the data orchestration platform Openprise that is the central hub to automated data processes across multiple platform integrations.User Training and Enablement: Successfully trained and enabled over 600+ Adobe Workfront users on the platform and internal campaign processes, fostering a more knowledgeable and efficient team.Knowledgebase Development: Created a comprehensive knowledgebase that includes how-to documentation, training videos, and up-to-date campaign process flows, streamlining access to critical information and resources.Process Enhancement: Improved the end-to-end campaign process with a strong emphasis on cross-functional team collaboration, effectively breaking down silos and promoting a more integrated approach to project management.Customer Service & Client Relationship Management: Demonstrated ability to build and maintain strong relationships with clients, ensuring their needs are met and fostering loyalty.Effective Communication: Excellent communicator with the ability to engage and connect with diverse audiences, tailoring messages to resonate with different stakeholders.

San Francisco, California, Us

Client Business Requirements: Led the process of gathering client business requirements from initial discovery to the implementation of scalable solutions, including lead scoring, lead management, lead nurturing, and data management.Knowledgebase Development: Developed comprehensive documentation for all project aspects, ensuring clarity and consistency throughout the project lifecycle.Marketing Automation Support: Served as the primary point of contact for troubleshooting marketing automation issues in Pardot and Eloqua, providing timely solutions to enhance campaign effectiveness.

Lead Generation Campaigns: Oversaw the execution of all lead-generating campaigns through Eloqua, ensuring alignment with marketing goals and maximizing effectiveness.Lead Scoring Model Enhancement: Updated and refined the existing lead scoring model to improve accuracy and optimize lead prioritization.Lead Process Management: Managed the seamless transfer of leads from Eloqua to Salesforce, ensuring data integrity and enhancing the lead management process.

Boca Raton, Florida, Us

Centralized Marketing Activities: Implemented processes to centralize marketing activities through Eloqua, streamlining operations and enhancing collaboration.User Support and Training: Provided training and best practices to a team of over 30 Eloqua users, empowering them to maximize the platform’s capabilities.Reporting Development: Developed a standardized set of reports to effectively track and analyze marketing campaign performance, facilitating data-driven decision-making.Lead Scoring and Nurturing: Deployed eight different lead scoring models and over 16 lead nurturing campaigns, optimizing lead engagement and conversion strategies.Data Quality Assurance: Ensured high data quality within Eloqua, maintaining the integrity of marketing data for accurate reporting and analysis.

Eloqua Implementation: Successfully implemented the marketing automation tool Eloqua, elevating marketing initiatives through enhanced segmentation, comprehensive reporting, precise tracking, and advanced automation, resulting in more targeted and effective campaigns.

La Plata, Md, Us

La Plata, Md, Us

Bachelor Of Fine Arts, Graphic Design

Certified Eloqua Master, Marketing Automation