OVERVIEW:Experienced in collaborating with designers, writers and marketing visionaries to develop innovative marketing solutions for clients in the financial market, hospitality, technology, retail and fundraising sectors.EDUCATION:BFA in Graphic Design from the Tyler School of Art at Temple UniversityCertified in the Principles of Fundraising by the Indiana University School of PhilanthropyMEDIA CHANNELS: EMAIL | SOCIAL MEDIA | MOBILE | WEBSITE | PRINT | EVENTS- Advertising Campaigns- Corporate Branding, Messaging and Marketplace Positioning- Direct Response Marketing- Fundraising- Package Design- Event Planning- Website Design and Content Management- Webinars- Social MediaINTERESTS:Identifying an appropriate audience, learning what motivates them, then developing a solid strategic approach to reach them. For me, it is not enough that we produce a visually appealing product . . . rather the piece should call the audience to act, participate, donate or purchase. Strive to deliver a solution that directs the viewer towards a specific action that will meet or exceed the defined objective.BRANDING:Passionate about "brand development". Fascinated in the continuity, and the evolution of corporate branding and have applied my experience to clients in the business-to-business, business-to-consumer and fundraising sectors. Contributed to managing brand identity for Sun Microsystems and Lotus in the technology sector and American Bible Society, Children's Cancer Research Fund, Defenders of Wildlife Foundation, North Shore Animal League and Habitat for Humanity in the fundraising arena.LEADERSHIP & MANAGEMENT SKILLS:Developed a design team from "ground-up" — established an art department from "concept to business-model". Hired staff, managed staff, generated process and procedures for the art department and inter-departmental "best practices". Managed design talent, illustrators and photographers. Styled and set designed, negotiated art licensing and selected and directed models.MENTORING:Have had the unique pleasure and opportunity to mentor students from Plymouth State College, University of NH and Texas A&M.