Responsible for the global digital marketing strategy across Wilcom’s commercial and home/hobbyist embroidery software.

The Noni B Group operates three fashion brands. Noni B, Queenspark and events.I am responsible for the online operations for all 3 brands. This entails overlooking the ecommerce managers, content co-ordinators, graphic design and customer service teams to ensure the sites are all performing well from both a technical and financial standpoint.Key responsibilities:- develop strategies to increase traffic, content engagement, average basket size and sales- weekly meetings with the executive team to analyse and discuss the business both online and instore with a view towards constant improvements- delivery of monthly board reports assessing performance of the prior month and communicating this at board level. This includes the outcomes of any strategic implementations with an understanding of those that worked well or should be re-assessed and plans for the following month.- strong reporting requirements to monitor a number of strategic KPIs- creativity and innovation contributions to continually improve our EDM performances across the group as well as constantly growing our databasesOverall the role is a real mix of business strategy, hands-on technical operations and the need to always be a creative retail merchant.

events is a womens fashion retail brand that has been in operations since the 1970's with stores countrywide.I joined the company in October 2011 and without any team in place, developed and launched their website in December 2011. Over the 3 years I slowly grew the supporting team but exponentially increased revenues through a number of cost effective strategies.In my final year I also took over the online management of their second retail fashion brand Queenspark and continued to grow their sales.Over this period. the events online presence went from nothing to a multi-million Dollar site and together with the strong growth in the Queenspark brand this ultimately resulted in the acquisition of both brands by another major fashion retailer listed on the ASX.

There are primarily two roles which I have taken on.1) VP Sales - this is a business developement role which includes closing new business as well as management of larger accounts and contract negotiations.2) VP Product Development - my primary function here is in the innovation of new technical concepts. Setting specifications for new projects which includes both the aesthetics and functionality of the Softwrap solution for end-users and software publishers. Essentially this is about moulding the solution so that it is geared for the needs of tomorrow.

Development and maintanence of approximatelly 12 international Fox Kids websites throughout Europe.These sites geared at children under the age of 12 in a multitude of languages helped to look at websites from a completely different user's perspective.

The role was primarily the designing, building and maintanence of a number of B2C websites.