Expanding the global reach of an amazing company who are pioneers in the development of lateral flow and bio-diagnostics.

ITE is an international organiser of trade exhibitions and conferences. Most are hosted in emerging markets such as Russia, Kazakhstan, Azerbaijan, India, Malaysia, Turkey and Ukraine. I was the most senior marketing specialist in the Group for 15 years and managed all aspects of marketing through many periods of development and change. Prior to the conflict in Ukraine, ITE was a FTSE 250 company with 1,000+ staff in 30 offices and a portfolio of 250 trade events. There are 120 staff working in marketing related roles throughout the company.Key projects and areas of responsibility:• Leadership/Management7 direct reports, daily influence over 14 more and oversight of 100 marketing, PR, design and digital staff globally. My leadership style is firm, fair, supportive and fun• Brand identity, positioning and messaging Complete review of brand architecture/logos/design/messaging/tone-of-voice. Changes implemented Group-wide• Customer researchDesigned, produced and conducted multiple research projects• Corporate comms, IR, PR & media relations, internal commsDirected, fulfilled and advised on the communications of major Group operations• Acquisition integrationManaged PR, internal comms and information exchange for many international acquisitions • Design (digital/graphic)Main responsibility for briefing, consulting and approving major digital and graphic design projects• Sales support and lead generationDirected the production of international sales materials and the process for generating/qualifying/tracking leads• Organisational cultureConducted extensive internal research to define and communicate the company’s core values• Product development (new and existing)Key advisor to Directors on the development of events and related products• Data acquisition, data management and CRM developmentHead of the lead generation team• Email management and marketing automationDirected email marketing activity, working with data/digital teams