Rachel Williams Email & Phone Number

Florence, SC, US

Greensboro, NC, US

Responsible for strategy, leadership, operations, and financial performance with a focus on driving revenue growth, increasing market share, and achieving divisional goals.

Greensboro, NC, US

Responsible for overseeing the performance of the Cross Automation Innovation team:Lead a cross functional team of engineers, operations, and sales associates. Foster collaboration in order to achieve targets.Develop and maintain financial plans and budgets to achieve improved profitability.Identify opportunities for and subsequently develop and implement.

Greensboro, NC, US

Greensboro, NC, US

Lead and coach a team of 11 sales professionals across multiple geographic territories. Responsibilities include:-Ensuring direct reports are following procedures and strategies required to drive profitable revenue growth-Supporting Capital Metrology Product Manager so that Dimensional Metrology product lines achieve significant growth -Managing P&L for.

Whitsett, NC, US

• Drive communications strategy, operational capabilities, develop business plans, and serve the role as industry expert.
• Manage strategic account relationships including contract negotiations, sales, and any customer service needs.
• Provide Voice of Customer to senior leadership team in order to develop growth objectives and performance goals.
• Provide leadership and industry specific training to sales team in order to meet sales objectives.
• Responsible for $25M book of business. Current revenue growth of 21% for Aerospace vertical and 16% revenue growth for Motorized Vehicle vertical.

Whitsett, NC, US

• The primary marketing strategist for the Chemical and Energy industries. Responsibilities include:
• Driving communications strategy and tactics, operational capabilities, and serving the role as industry expert
• Voice of the customer (VOC)
• Maximizing growth in industry verticals
• Existing customer and prospect segmentation and prioritization across all geographies
• Data mining and analysis to identify significant industry opportunities

Whitsett, NC, US

• Directs the development and execution of strategic marketing initiatives for a wide range of products and services across 12 geographic regions. Areas of responsibility include:
• Conduct market research, gather competitive intelligence, and investigate market trends in order to address opportunities for growth.
• Develop and manage web presence, including company website, blog, and social media presence (Facebook, LinkedIn, YouTube)
• Manage SEO/SEM/PPC efforts
• Design, conduct, and optimize multi-channel demand generation campaigns
• Define and execute event strategy, logistics, and post event analysis. Event types include industry trade shows, conference, and customer appreciation functions.

Provided part-time marketing support for residential, commercial, and agricultural real estate auctions, including developing property information packets, marketing budgets, and various advertisements.

Whitsett, NC, US

• Ensured growth in Gross Margin YTD versus LYTD generated from assigned region
• Sold and taught others how to sell value and solutions to J.A. King customers
• Led Account Managers in region, inclusive of hiring, career development, coaching, mentoring, and managing performance
• Responsible for development and execution of business plans for each territory in assigned region
• Completed annual performance reviews with the VP of Sales and Marketing for Account Managers

Whitsett, NC, US

• Supported the development and implementation of strategic vision, goals and product-to-market strategies in a competitive business to business environment.
• Participated in monthly, quarterly, and semiannual corporate collaborative initiatives to identity and execute on areas of opportunity for companywide operations.
• Responsible for the effective communication of the company value proposition as the primary relationship manager for new, existing, and key account customers.
• Designed explicit customer needs profiles for prospective customers.
• Met and exceed sales and growth targets for assigned territory.
• Responsible for recruitment and hiring of members of the Account Manager team.