▪ Organize team campaigns with supporting strategies and initiatives from the social, website, PR, webinar, and email marketing elements▪ Control marketing budgets for three separate companies totaling over $700,000 with forecasting, budget planning, and goal planning▪ Keeping the companies’ initiatives aligned with the marketing strategy plans in place▪ Control client vendor relationships with budgets over $275,000+ ▪ Manage a team and their goals to achieve the overarching companies’ initiatives▪ Keep track of progress and measuring our team goals to ensure we stay on track and meet the needs for success in the year▪ Make adjustments and analyze current situations to adjust and adapt to the company the journey changes with the outside influences

▪ Create sales marketing communications with detailed specifications of projects, process, and products for informational purposes▪ Structure a solid social media campaign too boost our social presents on LinkedIn, Facebook, and Instagram▪ Building and managing two complete website remodels to help boost SEO, customer experience, and change value of the website for the beginning of the sales funnel and precast concrete knowledge▪ Create full training education courses for our industry and company to gain recognition and share our knowledge of our product to possible clients▪ Enhance lead generation at the marketing level by adding gated content to all elements to the website and tracking all email marketing information▪ Coordinate new preliminary viewing area for architects, engineers, and developers to view test samples at our plant to better view our products and at the same time show additional possibilities High Concrete can offer▪ Create quarterly newsletters for Structure Care and High Concrete Group for the first time to help encourage website traffic, continuing interest, brand awareness, and knowledge of our industry using Active Campaign

• Develop and manage selling tools and literature to help spread knowledge of our products and projects, educate our customers, spread brand awareness, and assist the sales team in the bidding process. • Create content for all our social media platforms to help educate our community on precast concrete and share our High Concrete story with our followers• Support internal and external branding• Design all announcements for our co-workers to read on our communication boards and app• Assist in the Continuing Education Units (CEU) that are presented to external customers. From developing content in a presentation to assigning credits to the customers for attending • Member of the Wellness Committee: Assist in the designing aspects and outreach for physical and mental health• Coordinate all on-site visits to the plant for tours. These can be for educational purposes with schools, new clients, or existing clients to see their project being produced• Enter high-quality projects for award opportunities• Organize finished photography for our projects to use in our social platforms, email marketing, literature, and our website• Assist in the development of our new website

▪ Create merchandising communications and order forms with detailed specifications of products for all of distribution and retail▪ Built and maintain an in-house showroom for all current merchandising as well as prototype work for reference for the whole organization▪ Organize all merchandising orders and shipments. Coordinating purchase orders form distributors, communication with vendors and all internal processing for billing▪ Purchase and manage $18,000 of inventory storage▪ Manage $3M display inventory▪ Design and manufacture display units with vendors, including structural and promotional signage. Displays produced for flooring retailers including Home Depot and Lowes▪ Awards: (2) Morado Awards, (1) Tungsten Award

▪Manage and improve customer service for over 3,000 clients▪Conduct frequent site-visits to meet with clients, check-in, and ensure they are maximizing their experience▪Enhance clients’ online shopping experience with tools for discounts and frequently purchased items▪Conduct and analyze qualitative market research on pricing and quality of products

▪Academic Awards/Honors: Dean’s List; Colonial Athletic Association (CAA) Academic Award (Fall 2011, 2013, 2014) ▪Extracurricular: Division I Field Hockey (four-year scholarship athlete); Co-Captain (2014); CAA Field Hockey Conference Champions (2012); Drexel University Field Hockey Undergrad Assistant (2015); Student Athletic Association Committee and Board Secretary (2011-15)

Third Year CO-OP:▪ Increased efficiency of university communications by creating email templates for announcements and event notices to be sent to several hundred alumni▪ Analyzed effectiveness of marketing and outreach, particularly open and click-through rates on email communication▪ Designed all event registration pages on the Office of Alumni Relations website; managed all incoming registration data;and prepared alumni information for use at events▪ Tracked event registration using IModules, the University database, and developed an Excel tracking database toconsolidate information and record alumni attendance▪ Reported various attendance and cost statistics for each event for use in the End-of-Year Report▪ Improved community outreach and awareness of alumni events, through social media presence (LinkedIn and Twitter)

Second Year CO-OP: continued part time after it ended.▪ Organized and staged promotional and in-house events as part of three-person marketing team; tasks included maintaining guest lists, coordinating logistics, and preparing event materials▪ Managed the distribution, collection, and analysis of client feedback surveys for the End of Year Report▪ Evaluated marketing commercial effort for End-of-Year Report by tracking intakes from new clients and maintaining theoutreach database to analyze the best position for future commercial slots and stations▪ Expanded social media presence, by building new marketing outreach initiatives on Facebook, Twitter, Corporate blog,LinkedIn, Google+, and Pinterest▪ Initiated administrative improvements such as redesigning the staff directory, cleaning the contact database, andmanaging the mailing list to better the company organization

First Year CO-OP:▪ Created multi-page mini-booklet summarizing all films (and actors) featured at the Toronto Film Festival▪ Designed and wrote promotional materials for films, including advertisements and Constant Contact outreach tools foremail marketing and film awareness▪ Managed company YouTube presence through trailer video posts, tracking views and attention to comments▪ Coordinated logistics for several events, including local film screenings and attendance at film conventions