Steven Rusciano Email & Phone Number

• Utilizes knowledge of Python, PHP, JavaScript, and HTML to oversee the process of generating website crawls in as little as four hours daily by gathering requirements from client, analyzing websites, identifying potential blockers, communicating with the development team, and QAing returns• Led 20 clients through the Instagram Checkout onboarding process during its beta phase; worked with Facebook developers to triage issues, established onboarding procedures, and documented the integration process so teammates could efficiently support future clients• Developed a process for training clients by identifying their challenges and providing them with targeted monthly training sessions and accompanying practice material to address those challenges• Responsible for developing and implementing solutions for all data feed related challenges and initiatives for 14+ enterprise clients at a time• Leads, trains, and communicates with a team of 20+ support specialists to successfully resolve complex data feed related issues facing enterprise clients• Solely manages some of the agency’s highest revenue driving partners, directly impacting a total of $96,000 in monthly company revenue

Austin, Texas, United States

• Directly impacted a combined monthly ad spend of $580k for multiple accounts, including a larger-scale enterprise client • Drove YoY performance growth for larger-scale client – improving revenue by 22% and ROAS by 41% on average each month• Communicated with clients regularly through daily emails, weekly client calls, and quarterly strategic business reviews, proactively working to identify, implement, and track the progress of their goals• Identified areas for creative growth and testing opportunities on major accounts • Trained and mentored a junior hire through the process of independently managing their own account

Austin, Texas, United States

• Independently managed an account generating $1.2M in annual spend and $12M in annual revenue • Utilized Excel, various Search Engine UIs, and proprietary software to gather data, generate reports, and provide insights based on results for both clients and internal teams • Improved processes by reviewing opportunities to automate tasks such as keyword build out and product feed optimization • Improved quality of product feeds by identifying opportunities for improvements and executing the necessary changes while correcting for errors as well, impacting a total of 120k SKUs across multiple accounts • Supported multiple teams through the integration process by manually building out thousands of unique keywords, as well as creating ad copy and a variety of ad extensions

Austin, Texas, United States

• Assisted senior team members with Google and Bing paid search advertising campaigns • Conducted routine maintenance tasks on accounts to maintain health, such as fixing ad disapprovals, ensuring audiences are applied to all appropriate campaigns, and verifying that all product feed attributes were populated as needed • Performed in-depth analysis and reporting of account performance to assist with diagnosing performance issues • Created ad copy, ad extensions, and keywords in bulk