Ryan Ford Email & Phone Number

London, ON, CA

London, Ontario, Canada

• Coordinated editing and content strategy and collaborated with marketing to generate materials/topics to establish strong audience-driven copy. Engaged audience with articles that reflected in-house style guide.
• Led a team of three freelance writers, producing 11 content pieces daily; tracked freelancer content performance, trained on effective writing techniques, and evaluated productivity.
• Generated hundreds-of-millions of views, including producing some of the top-performing articles at Diply and across the web; realized 2.5M simultaneous readers at one time for top article.
• Recognized as a perennial top-performer hitting or exceeding all metrics (engagement, CTR, scroll through) YoY for 8 years; surpassed 1% engagement and 12% CTR metric by up to 200% monthly.
• Collaborated with marketing to establish data-driven strategies relying on engagement metrics, article performance, and page and domain health; utilized A/B testing to refine and execute content strategy.
• Optimized content for SEO, including backlinking, alt text, and using AHRefs for keywords.

• Developed, wrote, proofread, and distributed content that drove engagement, clicks, and ad exposure. Ensured accuracy and credibility of all content by fact-checking details and adhering to quality standards. Drafted.
• Drafted content for genres spanning human interest, science, DIY, beauty, celebrity gossip, entertainment, and true crime on Facebook, Twitter, and Instagram.
• Conducted extensive topic research and curated content using CrowdTangle, NewsWhip, Reddit, Twitter, and Google Trends; packaged content using Canva, Getty Images, and Wikimedia to optimize published materials.
• Acted as project lead for pilot on external CMS systems (Content Management Systems) evaluation, including mid-development, providing feedback and strategic direction to leadership.
• Trained, coached, and mentored new writers, including writing processes, workflows, and use of CMS.
• Adhered to in-house style guides and edited for punctuation, grammar, and content; ensured all sources were correctly cited, and selected appropriate images to accompany the text.

London, Canada Area

• Created marketing and communications strategies for small businesses. Provided marketing solutions, wrote copy, and developed customer-centric campaigns. Established the email and social media content strategies.
• Developed marketing campaigns to maximize brand awareness and audience interaction; revised and improved based on KPIs, metrics, and data (click-through rate, impressions, reach, etc.).
• Refined clients’ brand voice and competitive edge by leveraging market research, competitor analysis, and A/B testing while creating personas, identifying niche, and staying current on social media trends

• Translated research, analytics, and stories into content strategies that served the brand and satisfied a diverse audience across a variety of topics. Led content strategy and editorial direction with an emphasis on.
• Generated creative and engaging story ideas that appealed to readers’ interests (home, lifestyle, and health); monitored local news, scoured social media, and forged strong relationships in the field.
• Worked with the marketing team to ensure editorial content is visually appealing, engaging, and packaged well.