Ryan Abriel Email & Phone Number

Portland, Oregon

Herzogenaurach, Bavaria, De

✓ Lead the Content Creation team and set the content strategy to creatively communicate key topics, campaigns, and events to all NAM employees.✓ Hire, develop, and inspire a team of assistant managers to achieve high levels of retention, engagement, and performance while promoting career growth and accountability through individual development plans.✓ Manage relationships with external agencies, and vendors, and partners to maximize the impact of content creation initiatives. Lead the briefing and concept development processes in order to produce videography, photography, and other visuals that live on various internal communication touchpoints across all offices within adidas North America.✓ Directly support the President of adidas North America in his endeavor to promote the many opportunities and inclusive culture our workplace offers.

Herzogenaurach, Bavaria, De

✓ Strategically create a best-in-class consumer journey through copywriting, content creation, and innovative activations to ensure campaigns are optimized to serve target consumers with captivating storytelling across Instagram, Twitter, Facebook, YouTube, Pinterest, Snapchat, and TikTok.✓ Establish a Brand voice and tonality and express them through effective community management when interacting with consumers.✓ Category focuses are US Football, Baseball, Hockey, Lacrosse, Volleyball, and Basketball.✓ Create a culture of testing and optimization with the mindset of consistently winning or learning to maximize team potential.✓ Leverage analytics to evaluate and evolve the end-to-end consumer experience across multiple channels and digital touchpoints such as display, CTV, programmatic, SEO, affiliate marketing, online video, and more.✓ Hire, develop, and inspire a team of assistant managers to achieve high levels of retention, engagement, and performance while promoting career growth and accountability through individual development plans.✓ Partner with the internal procurement team to source, on-board, and manage relationships with external partners and vendors.✓ Partner with the in-house media agency to build strategies for paid media advertising to drive awareness and site traffic through channels such as social media, OOH, programmatic, display, editorial and more.✓ Build creative briefs, and manage through execution, while collaborating with internal or external creative agencies to bring content and activation plans to life. Consistently manage $1MM+ in Marketing Working Budget with frequent budget reconciliation.✓ Create product authenticity through influencer and athlete product seeding and marketing strategies to align with priority commercial Brand campaigns to maximize exposure to new audiences.✓ Collaborate with Wholesale partners to create joint campaign rollouts across various digital touchpoints for joint product launches.

Herzogenaurach, Bavaria, De

✓ Developed and implemented extensive digital marketing strategies to support channel objectives and drive brand awareness and revenue growth through premium presentation of adidas' storefront on Amazon's marketplace.✓ Partner with Trade Marketing, Sales, Merchandising, Marketing Communication, to understand objectives for Brand and Wholesale initiatives and provide recommendations on how to implement them across the Amazon digital ecosystem.✓ Create campaign briefs, and manage through execution, while managing relationships with external agencies, and vendors, and Amazon partners to maximize the impact of digital marketing initiatives.✓ Accountable for planning, executing, and evaluating our Amazon marketing programs, brand partnerships, and product campaigns to achieve Brand and commercial goals. Manage annual $10MM+ Sales Annual Working budget dedicated to content creation and media buying for ad placements on Amazon’s platform.✓ In a test and learn environment, I analyzed key performance metrics to measure the effectiveness of campaigns to make data-drive decisions to optimize performance.

Herzogenaurach, Bavaria, De

✓ Communicate the adidas message to the consumer through the creation of a social media strategy, both organic and paid media, while creating engaging storytelling with unforgettable content experiences and driving conversation both one to one and at scale, and connecting them to adidas’ wider digital world such as blogs, affiliate marketing, membership, SEO, email, and website/app.✓ Category focuses are Women's Training, Running, and Brand.✓ Leverage analytics to evaluate and evolve the end-to-end consumer experience across social media platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, and Snapchat.✓ Hire, develop, and inspire a team of assistant managers to achieve high levels of retention, engagement, and performance while promoting career growth and accountability through individual development plans.✓ Partner with the internal procurement team to source, on-board, and manage relationships with external partners and vendors.✓ Partner with the in-house media agency to build strategies for paid media advertising to drive awareness and site traffic through channels such as social media, OOH, programmatic, display, editorial and more.✓ Build creative briefs, and manage through execution, while collaborating with internal or external creative agencies to bring content and activation plans to life. Consistently manage a six-figure in Marketing Working Budget with frequent budget reconciliation.✓ Create product authenticity through influencer and athlete product seeding and marketing strategies to align with priority commercial Brand campaigns to maximize exposure to new audiences.✓ Collaborate with Wholesale partners to create joint campaign rollouts across various digital touchpoints for joint product launches.

Herzogenaurach, Bavaria, De

✓ Support in communicating the adidas message to the consumer through social media, both owned and paid media, while creating engaging storytelling through unforgettable content experiences which driving conversation both one to one and at scale, and connecting them to adidas’ wider digital world such as blogs, affiliate marketing, membership, SEO, email, and website/app.✓ Category focuses are Global Hockey, NAM Running, and Global/NAM Brand.✓ Consumer and influencer Surprise & Delight strategy (seeding) around key campaign products.

Herzogenaurach, Bavaria, De

✓ Create and maintain the annual activation program calendar for the adidas Portland Employee Store that’s aligned to the US brand calendar, cultural moments, and reactionary business opportunities in order to drive in-store foot traffic.✓ Lead and inspire a team to create and execute industry leading activations.✓ Promote a high-performance culture by setting clear expectations, balancing capacity to priorities, and prioritizing time for individual development.✓ Forecast and maintain budget alignment for approved activations.✓ Lead in planning and creating business plans to clearly define objectives & KPI’s.✓ Lead in writing the creative project brief when involving support from an in-house design agency.✓ Partner with brand communications, retail, events, sports marketing, and merchandising to build and project manage in-store activations.✓ Provide regular program status reporting to primary partners and leaders to keep informed.✓ Conduct project debriefs and report-out KPI results and learnings.✓ Attend or virtually support the activation events or programs as required to ensure exceptional execution.

Beaverton, Oregon, Us

Head Basketball Coach of the Boys Freshman team, and Assistant Coach of the Boys Varsity team at Mountainside High School.Manage the social media and digital content creation strategy and execution as part of building Mountainside’s Brand. Follow @mountainsidebasketball on Instagram!

Seoul, Kr

Richfield, Mn, Us

Education record

Spanish Language And Literature

Secondary Education, Minor In Spanish & User Experience Design

Master Of Education - Med, Applied Behavior Analysis