- Conducted extensive research and analysis of trends within the athletic community, including apparel preferences on and off the court, field, gym, etc.- Monitored social media platforms to identify emerging trends and consumer behavior, leveraging insights to inform marketing strategies- Created compelling social media content that resonated with the target audience, resulting in increased engagement and brand visibility- Utilized analytics tools to measure the effectiveness of social media campaigns, refining strategies for maximum impact- Assessed direct-to-consumer sales plans, determining the optimal pricing structure and sales targets to cover advertising costs- Conducted cost analysis, considering inventory expenses, high-volume listing fees, and refund costs, ensuring profitability- Collaborated with internal teams to align marketing efforts, sales targets, and inventory management for streamlined operations