Lead product roadmap and drive new product capabilities; evaluate strategic alternatives and implement solution for client Sales Asset Management (SAM) platform; account executive for client

Manage the operation of the sales enablement platform for client, in collaboration with client executive leadership

Establish new marketing operations function and team for market area North America, drive new analytics capabilities, lead project to convert team to a new marketing automation platform; standardize financial reporting and business processes

Establish & execute the strategy of the Sales Enablement platform What We Sell and manage the team responsible for the operations and development Collaborate with leadership to prioritize business requirements for What We Sell, the single source for all Sales collateral, and translate business requirements to technical projects and deliverables In the first 18 months of operation, What We Sell returned over $75M of combined savings, contributed to increasing the HP global IT services win rate by 8%, and supported the best sales quarter in the past 4 yearsIn 2015 and 2016, What We Sell was awarded the Marketing Excellence Gold Award from IT Services Marketing Association (ITSMA) & the President's Quality Award - Hewlett Packard Enterprise's premier recognition for teams that demonstrate the highest level of achievements in customer experience, quality excellence, innovation and process excellence

Managed the team and the strategy to deliver multiple digital sales and marketing platforms; managed the marketing finances, consulted & communicated the marketing strategy, plans and priorities

Led Marketing Strategy & Operations during a significant time of organizational transition

Represented online marketing and communications, pre- and post-acquisition by HP; established a new operations team in marketing; created a marketing dashboard

Managed the eds.com corporate Web site and led site strategy, standards and operations for 3,500 pages supporting 750,000 user sessions

Managed the eds.com homepage, corporate external e-newsletter, processed updates and reported qualitative and quantitative analytics for the corporate eds.com site