Ryan Alloway Email & Phone Number

Burbank, Ca, Us

Disney Entertainment Television - Research, Insights & Analytics - National Geographic-Content consumer insights, data analysis, competitive research, and audience testing for National Geographic programming across Streaming and Linear platforms (Disney+, Hulu & linear networks: National Geographic & Nat Geo WILD) including key series franchises, new series and specials - utilizing multiple data sources including Nielsen, internal data and primary studies-Program concept/topics studies & development research for future shows and specials, especially in the programming areas of travel & adventure, true crime & investigation, science & technology, nature, history, culture & society and scripted based on true-Competitive analysis on TV and Streaming landscapes -Talent testing and talent data analysis for potential and current National Geographic talent; in-depth knowledge in LGBTQ+ talent-Focus on DEI initiatives in on-air talent and audience targeting-Creative marketing/promo testing and strategic marketing support -Awareness poll tracking & reporting for key series/specials -Series post-mortem/renewal insights & new program greenlight research support-Manage junior team members and multiple vendor projects simultaneously-Utilize 15 years of career experience in non-fiction content research including primary research projects, ratings/data analysis and strategic program insights specifically in the genres of true crime & investigation, travel & adventure, paranormal & mystery, science & technology, nature & wildlife, society & culture and scripted based on true-Key series worked on for National Geographic/Disney+ include A Small Light, Limitless with Chris Hemsworth, Secrets of... franchise, Wicked Tuna, Life Below Zero, Genius, Trafficked with Mariana Van Zeller, Gordon Ramsay: Uncharted

New York, Us

Strategic Insights & Research, Investigation Discovery network and True Crime & Paranormal content on discovery+-Managed and provided quantitative and qualitative research, content strategy advisory, linear ratings & discovery+ performance insights, and competitive analysis to key stakeholders across all network departments including Programming, Development, Production, Marketing, Communications and Digital for ID, the leading true crime network and a top cable net in Total Day - regular reporting and ad hoc projects; network, brand and program level-Managed one team member (professional development and day-to-day workload), contract worker and vendor projects -100+ primary research studies including program tests, concept/talent tests & brand studies over 12 years-Series post-mortem/renewal analyses & presentations, leading discussions with key stakeholders-Executive summaries and speaker points-Pre-campaign recommendations and post evaluation analyses for Marketing campaigns -Strategic insights for linear scheduling, content development and the discovery+ launch-Performance press highlights-Key series worked on at ID included Homicide Hunter: Lt. Joe Kenda, Evil Lives Here, Disappeared, On the Case with Paula Zahn, An American Murder Mystery franchise, Deadly Women, See No Evil

New York, Us

-Managed and provided quantitative and qualitative research, ratings insights, content strategy advisory and competitive analysis to key stakeholders across all network departments including Programming, Development, Production, Marketing, Communications and Digital for ID-Managed one team member (development and day-to-day workload) and vendor projects -Program and concept testing, brand studies, insights for program development-Series renewal analyses, ratings press highlights, marketing campaign research

New York, Us

-Nielsen data analysis & insights, regular reporting and ad hoc projects for two networks-True crime and military/history landscape competitive research and insights-Provided research insights for Military to AHC network rebrand -Program & concept tests, series renewal analyses, marketing campaign research, press

New York, Us

-Nielsen data analysis & insights, regular reporting and ad hoc projects for two networks-True crime and military/history landscape competitive research and insights -Program & concept tests, series renewal analyses, marketing campaign research, press

New York, Us

Networks: Investigation Discovery, Discovery Health, Planet Green-Nielsen data analysis & insights, program & concept tests, series renewal analyses, marketing campaign research, ratings press highlights for three networks -True crime, health and environmental/science programming landscape/competitive studies

New York, Us

Networks: Investigation Discovery, Science Channel, Military ChannelScreened acquisitions and provided notes to superiors, entered program data, researched information for production teams, helped manage production schedules & producer notes

Bachelor Of Arts - Ba, Mass Communication/Media Studies

Completed Improv Curriculums And Classes In Sketch Comedy Writing