Ryan Archer Email & Phone Number

As a technical UX strategist, I made sense of and simplified enterprise clients’ needs. Through collaborative discussions, active listening, research, and analysis, I developed comprehensive plans to drive projects toward successful outcomes.•Led needs analysis and requirement gathering sessions with executive client stakeholders to define project scope and business requirements.•Presented proposed solutions that were understandable to a diverse range of stakeholders from senior executives and project managers down to implementation engineers.•Developed complex project plans, detailing technical requirements and engineering roadmaps for project success.•Researched and mapped information architectures, content types, data sources, and API integrations.•Strategized intricate UI/UX systems to meet the multi-faceted needs of enterprise level clients.•Collaborated with engineers and UX designers to solve complex feature requests and ensure that designs met client requirements, accessibility standards, and were technically feasible.•Acted as product owner for each project, overseeing the full project lifespan from initial discussions through to build, quality assurance and user acceptance testing, and launch.•Assisted the business development team during initial stakeholder calls to provide a technical voice in the discussions.•Assisted the account management team with pre-sale technical research, project scoping, estimation, and proposal and contract details.•Iterated on and revamped strategy processes with a focus on efficiency and thoroughness.•Led an initiative towards simplifying the strategy, project management, and engineering processes which led to a complete revision of how all future projects will be built.•Managed client expectations and strategized a procedure to minimize budgetary challenges and scope creep.

Calgary, Alberta, Canada

•Collaborate between purchasing, retail, and warehouse teams to maintain a flawless order and online sale process• Design and develop promotions and features to drive sales• Evolve UI/UX decisions based on analytics and customer flow• Research and develop project proposals for future growth• Create clubs, exclusive product pages, and sections as required to engage users and drive higher-margin sales• Prepare and deliver analytics reports and presentations to the executive team• Liaise with vendors, industry representatives, developers, and software engineers to ensure efficient growth• Develop team roadmaps and milestone goals for larger scope projects

Calgary, Alberta, Canada

• Analyze key metrics to provide direction to management about current sales trends and opportunities to increase overall margins.• Assist customers in choosing products, finalizing purchases and joining loyalty programs to build rapport and drive repeat business• Arrange new merchandise with signage and appealing displays that encourage customer sales• Provide recommendations to management for new products, sales and service process improvements, and share key knowledge to coach team members• Perform daily tasks including remerchandising, pricing adjustments, transferring merchandise,inventory control, and processing transactions• Collate, process and package e-commerce orders for pickup by clients

Calgary, Canada Area

As the single point of contact for all things, marketing, graphic design, IT, and web related it was my responsibility to be able to respond to whatever situation presented itself. In this regard my ability to be adaptable to any role was vital. In constantly learning new technical systems and keeping up-to-date with changing business requirements and practices, I was able to branch out the business to engage in new markets and opportunities.⇨ E-Commerce Manager• Conceived and executed a comprehensive sales strategy increasing online sales from $10,000 per year to over $650,000 per year• Designed and developed an online e-commerce platform from scratch• Migrated to a Volusion-based Content Management System as technology advanced• Managed and trained a team of technical, sales, data entry and shipping/receiving staff⇨ Marketing• Developed a consistent corporate brand identity for use in store and online• Created seasonal branding promotions and merchandising, including retail displays, ad promotions, coupons and gift certificates• Designed display ads for print publications and online advertising campaigns• Developed a comprehensive social media strategy, including Facebook, Twitter, Constant Contact and SendinBlue newsletters, effectively growing Facebook following from 0 to over 1000 active participants• Analyzed trends in SEO marketing and maintained top search engine placements for vital keywords⇨ Map Publishing and Software Designer• Designed custom maps to detailed client specifications, including the popular Bragg Creek & Area Trails map and guide• Pioneered a successful line of digital mapping software known as eTopo Digital Maps now in its ninth revised edition (eTopo.ca)• Liaised with federal and provincial government agencies to strategize the future of Canadian map publishing and data availability. Involved in promoting an agenda of open data