Vice President, Strategy, Business Analytics & Consumer Insights
CurrentMy journey with IHOP began when I was invited to join the executive leadership team and charged driving the execution of the strategic plan in firm alignment with forward organizational objectives/targets. I lead the Business Analytics team, a role that requires me to generate actionable insights from data to inform strategic decision-making and drive business performance. This trust in my leadership expanded once more to include the Consumer Insights team, where I was charged with driving consumer research to inform campaign and menu development.TOP ACHIEVEMENTS SPAN: ► Architected strategic planning process from ground zero to align business goals with opportunities, competitive landscape, and overarching priorities inside 100% franchised business model to accelerate sales, traffic, operational excellence, and brand presence.► Played vital role in 7 consecutive quarters of sales growth, transforming tools and analytics capabilities to facilitate faster data-driven decisions and provide increased forecasting accuracy and franchisee engagement/trust.► Advocated and gained buy-in for the business’s largest value platform, leading from inception through to development and testing with mission to bolster competitiveness in complex, evolving markets.► Maximized capabilities of Consumer Insights team and function, partnering cross-functionally to provide research which served as basis for major strategic decisions, including one of the brand’s largest menu transformations. ► Invited annually to speak on state of business/consumer and inform strategic initiatives at Brand Conference as Keynote Speaker for 1K+ attendees.