Category Manager
Republic National Distribution Company
Clients Including: Kroger, Rice Epicurean, and Independent Wine and Spirit Stores· Develop and sell business practices and concepts to enhance the customer experience and increase the sales of wine in the second largest grocery chain in Texas with over $99,000,000 in annual sales, while executing goals and strategies of the retail chain, distributor, and supplier partners, resulting in over 9,800 placements· Communicate and collaborate with Supplier Partners, Chain Buyer, Store Managers, various RNDC Departments, RNDC Sales Managers, and Salespeople regarding their opportunities, goals, and direction· Utilize data to determine the space allocation of categories, the placement of products, and the flow for the entire wine department in stores with sets of over 1,500 SKUs· Presented and sold concepts and philosophies to RNDC and Kroger management, resulting in designing and implementing the first RNDC led Kroger wine reset in 3 years, coordinating distributor, chain, and competitor personnel to execute marketing and sales objectives· Produced various calculations, reporting tools and systems, using market and store specific data to analyze business, including store profitability, margin, Return on Inventory Invested, Space to Sales Analysis, Cluster Sales and Distribution analysis, and Sales per Point of Distribution