Crown Metal Manufacturing specializes in the development of custom display racks, store fixtures, wire racks, wire shelving, and other fixtures for the retail industry. In business for over 75 years, Crown has extensive capabilities manufacturing domestically and over 30 year experience sourcing in multiple markets. Crown is capable of providing everything from entire store programs to individual items and manage the entire supply chain and distribution process for our customers• Implement 80/20 operating principles driving cost savings and margin improvement• Directing second tier customer growth to reduce customer concentration risk• Focus on the customers that drive results and reduce complexity• Implement collaborative cultural change through personnel and team development • Diversify supply chain and reduce geographic concentration risk

Manage Sales, Operations, Engineering, Supply Chain, Customer Service, Finance and all functions of the business. Oversee 75+ staff members and responsible for full P&L.• Manage business development and customer strategy focusing on long term growth.• Oversaw implementation of new ERP system resulting in fewer transactions and better data/ visibility.• Drive global sourcing and leverage suppliers to realize cost savings• Developed a new warehouse to support inventory for new clients

Managed $60M business unit. Oversaw global sales team, new product development pipeline, and specific projects. Developed and executed three-year strategy for customer group. Managed corporate relationship with customer group. Drove revenue and profitability growth for customer group. Appointed to senior leadership team to guide organizational change, support cultural shift, focus on employee retention, select NPD opportunities, and steer legal change committee. Minimized distractions from organizational changes to maintain focus on delivering key objectives.

Directed $80 million global business development group for two merged businesses. Led staff of 10+ comprised of outside sales, international sales, business development, customer service, and technical service staff. Mentored and developed team members to achieve sales results. Defined roles, assigned territories, and created success metrics to best align to customer needs. Developed product training and personnel training for newly merged businesses. Worked with engineering to select new product development projects. Partnered with customer brand owners to gain approval on new products initiatives. Generated sales process and sales enablement framework. Created new pricing and bundle programs, direct parts promotion, and new aftermarket repair kits to drive revenue during COVID-centric downturn.

Oversaw $10 million P&L focused on specific product group. Supervised and managed team comprised of engineering, supply chain, operations, finance, and sales. Launched distribution incentive programs and managed mixed channel sales efforts. Led new product development process to drive future growth. Guided team to complete design, build supply chain, and prepare ops for new products. Worked with leadership to develop, launch, and sustain e-commerce model.

Oversaw nationwide mandated rollout. Maximized revenue capture from rollout among three competitors. Developed direct relationships with largest customers. Managed and trained sales group for business segment and mentored high potentials. Recruited, trained, and mentored customer service reps and generated a 40% increase in weekly orders entered. Developed most of direct franchisee relationships utilized today to capture business and maintain core market share.

Formulated sales strategy with regional sales team and developed direct account relationships. Generated revenue through alignment and indirect management of other sales reps. Negotiated pricing with senior management controlling multiple facilities. Managed and guided indirect reports to execute purchasing agreements and sales strategy. Managed 30 OEM accounts totaling approximately $20 million. Coordinated customer feedback to product management and engineering groups.

Managed mixed channel territory, including 50 distributors as well as direct, rental, educational, and integrator customers, calling at all levels from production to C-suite. Managed go-to-market strategy, focusing on end user sales. Accountable for the entire sales cycle, from prospecting through closing and after-sales support.

Consulted prospects from engineers and ops managers to owners in $3 million territory. Increased total sales 13% in 2007. Converted $420,000 in annualized consumable business. Oversaw and managed diverse sales cycles, from day-long transactions to multiyear endeavors.

Completed formal sales training program in product applications, selling techniques, sales process, customer styles, and how to communicate technical product attributes. Managed and completed guaranteed cost reduction, culminating with presentation to CEO.