Ryan Bertollini Email & Phone Number

Asheville, Nc, Us

Currently managing all SEM/PPC campaigns via Google Search, PMax, DemandGen, Bing Search, DSP and more.Working with multiple internal stake holder teams to drive future SEO and SEM strategies in the efforts of improving website conversions, form fills, and phone calls and patient admits. Led onpage and offpage SEO audits, involving both fundamental and technical benchmarks, to identify existing meta data and open graph properties, domain authority and technical SEO Best Practices.Consulted with Adobe dev team on new website construction in regard to robots.txt authoring, sitemap.xml config, URL canonical logic, noindex directives and CWV requirements.Utilized industry tools like SEMRush, Screaming Frog, Search Metrics, SiteImprove, Google Search Console, Google Tag Manager to consult SEO content strategy for existing and new website content. Led organization-wide Conversion Rate Optimization projects across omni-channel efforts. Collaborated with 3rd party vendors to implement new tech across the organization including chat applications, custom event tagging, call tracking keyword spotting and more,

Detroit, Michigan, United States

Consulted Tier 1 clients in strategic SEO recommendations for global brands including Nissan,General Motors, Ford, Mazda & Mitsubishi, Shell Oil group (Pennzoil,Quaker State,Rotella), Dominos & On the Border. Including 2021 keyword strategy recommendations, whole site technical and on-page content audits and competitive market share analysis.Led department initiatives for triaging product enhancement requests with Product and CXSMrepresentatives, including robots.txt, xml sitemaps, automated reporting, product service levels,master site SEO recommendations and department trainings.Trained DMCs, DDMs and other sales team personnel in essential digital marketing strategies tohelp sell Sincro SEO and Earned Marketing products to their Tier 3 client base.Provided PPC keyword targeting recommendations for Tier 1 OEM auto manufacturers to beexecuted in national audience campaigns, in coordination with SEO efforts to ensure properoverlap of multi-channel strategies.Coordinated and orchestrated network-wide Google My Business optimizations for the Nissandealer network, including triage efforts with Sincro’s U.S. and India teams to deliver GMB listing updates and creation.Drove Earned Marketing department initiatives with multiple departments to advance companyinnovation and thought leadership in the Automotive digital marketing space.Triaged compiled observations and discoveries by analysts of Earned Marketing product bugsand data anomalies.Spoken and presented on several live webinars for Nissan and GMC dealer networks, oftencommunicating value and ROI of SEO via presentation deliverables.Actively leading several internal teams for refinement of processes required of our SEO Help queue, Google Search Console Verification activities and SEO and GMB Audit deliverables.

Detroit, Mi

Automotive industry based SEO strategies and implementation. • Created and executed local SEO campaigns for a portfolio of Tier 3 automotive clients, including on-page, off-page and backlink optimizations• Created monthly and quarterly performance reports with regular phone and in-person reviews to discuss strategy and SEO campaign estimate ROI.

Greater Detroit Area

• Drove Earned Marketing department initiatives with multiple departments to advance company innovation and thought leadership in the Automotive digital marketing space• Triaged compiled observations and discoveries by analysts of Earned Marketing product bugs and data anomalies• Led department initiatives for triaging product enhancement requests with Product and CXSM representatives, including robots.txt, xml sitemaps, automated reporting, product service levels, master site SEO recommendations and department trainings• Trained DMCs, DDMs and other sales team personnel in essential digital marketing strategies to help sell CDK Earned Marketing product to the their client base• Provided PPC keyword targeting recommendations for Tier 1 OEM auto manufacturers to be executed in national audience campaigns, in coordination with SEO efforts to ensure proper overlap of multi-channel strategies

Greater Detroit Area

• Created and executed local and national SEO strategies for high-touch dealer group clients with 20+ rooftop locations• Performed multiple client visits to engage with client leadership to identify business hurts to drive SEO strategy• Led department initiatives to identify needed strategy steps for aged accounts • Coordinated SEO campaign initiatives with PPC campaign initiatives to drive Quality Score and Landing Page Experience metrics for client campaigns

Clarkston, Mi

JV Manager/SEO and Web Management for the Wendy Patton Brand.• Created and executed online sales funnel via blog strategies, email campaigns, Social Media posting and Youtube videos that drove traffic to a WordPress site with Infusionsoft API integration• Drove event registrations and online digital product sales for local seminars, receiving commission based on monthly unit sales of sales campaigns

Continuously develop SEO and SEM via application of organic keyword and social media campaigns. Creative Art Direction and Graphic Design. E-Commerce maintenance.• Generated creative strategy, brand aesthetics and comprehensive digital marketing strategy for the All About Derby brand• Led local and national SEO, PPC/SEM, social, paid social and email marketing campaigns to drive clicks and shoppers to brick and mortar store location• Executed direct email campaigns via Mailchimp platform to drive clicks to E-commerce website landing pages• Managed online invoicing, accounts payable and accounts receivable for all e-commerce transactions and brick and mortar store sales

Lake Orion, Mi

Part time SEO consultant. Blogger, long-tail keyword explorer. E-commerce development and creative content writing.

Developed CO-OP brand through face to face and online marketing. Logo design and Creative Art direction.

Content creation, head sales rep, creative co-ordinator