● Manages a team of 25+ individuals.● Build out a yearly hiring, training, and schedule strategy to cover all home games ● Produce in-arena content for all National Basketball games

Helped activate on-court promotions, halftime acts, mascot skits, and other in-arena game night activities as well a perform at external or internal Live Programming & Entertainment Department events. Acted as an Ambassador while welcoming guests as they access Target Center on all Timberwolves home games.

● Owned and managed contracts and relationships with many technology vendors in the marketing space. ● Provided admin and subject matter expert support for the majority of the MarTech suite. ● Responsible for vetting, any and all new marketing software vendors for benefit to the company’s goals. ● Lead Project management software initiatives by vetting, installing and developing an end-to-end process for marketing Operations. ● Redesigned outdated attribution and allocation software and processes resulting in significantly decreased start up time for new marketing campaigns. ● Owned, managed, maintained Tag management software. Was also responsible for the building and testing of all new tags, triggers, variables, and marketing data layer developments. ● Contributing stakeholder a website merge post company post-acquisition.

● Owned the operation, strategy, and reporting of technology and tools across the marketing and eCommerce department. ● Built and maintained customer feedback program.● Built out process improvements and innovation plans to optimize quality and user experience, including researching and recommending new technology to transform our eCommerce operations ● Aligned customer journey roadmap to technology enablement applications within the Salesforce ecosystem● Built out a strategic initiative to utilize chat, Service Cloud, and Marketing Cloud drip campaigns to ensure customers received the right information at the right time● Partnered with Department leaders to ensure we were continually aligned with their strategic goals and commitments through our digital channels ● Kicked off and managed an optimization practice focusing on A/B testing new UI requests to validate ROI prior to development ● Built a 3-year strategy on audience-based personalization, currently reviewing technology applications followed by data gathering ● Built an operations team that owned creation, strategy, and delivery for our Salesforce ecosystem that included Sales Cloud, Service Cloud, and Salesforce Marketing Cloud● Developed a content management process and built a multivariate testing program by combining digital intelligence and analytics to identify the best design for development, ultimately increasing lift in revenue● Designed a complete digital experience that focuses on customer experience by segmentation while working towards 1x1 marketing, vetted potential data management systems to allow integration

Work with business stakeholders and the eComm Data Analytics team to identify and execute on reporting needs.Assist in the ongoing development of interdepartmental reportingIdentify opportunities for external reporting to drive strategic partnerships Anticipate/proactively seek future reporting needs and drive initiatives to expedite/simplify deliverywork with both technical and business stakeholders to get clear product requirements, provide feedback and recommendations, and give status updates on in-flight projectsmaintains and upgrade existing reports and reporitng infrastructre

Responsible for data collection, analysis, and reporting of multiple products across the e-commerce platform. (Website, mobile app, email campaigns, etc.)Assists with digital marketing campaigns both search and display by providing insights as well as strategy suggestions.Update, manage, and maintain the tag management system on the website.Responsible for design, maintenance, data collection, analysis, and distribution of form-based website feedback. Acts as the main point of contact for multiple software vendor partners with the organization.

Assisted in the execution of on-court promotions, national anthem performances, halftime acts, performance needs and other in-arena game-night activities. Assisted in set-up and tear-down of arena and the surrounding concourse. Helped with external and internal Live Programming & Entertainment department events. Assisted with the coordinating game-day set-up: including banners, on-court props, halftime details, and giveaways, etc. Also assisted Game Presentation staff with any other needs.

As a manager I lead a team of employees in multiple departments throughout the entire hotel. I also worked with guests in order to help meet and exceed their exceptions. I also worked with the guests to resolve any issues that may have arisen during their time at the hotel. Apart from guest relations, I also assisted in daily auditory functions as well at performed multiple auditory shifts during overnights. I was very involved with the hiring and solely in charge of the training of our new hires during our busiest season on top of my daily work. I was also given the responsibility of managing and growing our relationships with other companies in the area.