Ryan Bothma Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Strategic Marketing Manager for Uber Rides in Australia & New Zealand.Specialised in CRM marketing and campaign management, executing over 150+ campaigns and automation each year to increase consumer revenue and exceed growth targets.

Sydney, Australia

Responsible for all Marketing functions, reporting directly to the Managing Director. Worked with the executive team to develop a marketing strategy and 2-year plan to double revenue.Designed and executed a12-month content funnel campaign that increased lead conversion by 26% and produced substantial ROI.Expanded the marketing scope, going from one primary channel to four primary channels, increasing overall lead flow by 61%.Onboarded and managed a 20,000+ CRM database with a strong focus on automation, data analysis, targeting, reporting and integration across multiple functions. Completed a brand refresh, and responsible for the launch of 120 page website from start to finish with direct responsibility for ideation and branding, design, development, content creation, SEO, analytics, ongoing maintenance and website promotion through SEM.Produced from start to finish over 150 pieces of content, including articles, whitepapers, case studies, brochures, landing pages, videos, testimonials, social posts, and internal documents. Being a small internal team, I worked across other business functions as needed, specifically Sales, HR and Technology.Managed the tech stack for over 40 consultants including Office 365, Hubspot, Drobox, Sharepoint, Slack, G-Suite, Monday.com and more.

Sydney, Australia

Reporting to the Marketing Director, responsible for the execution of all digital marketing strategies.At the end of 2020 the Marketing Director was made redundant and I was promoted to Marketing Manager, assuming many of the responsibilities of the Marketing Director and reporting directly to the Managing Director.

Sydney, Australia

In 2022 Cavalry Freelancing merged with &FRIENDS.Worked closely with the CEO to execute digital strategies to rapidly increase freelancer sign-ups over a 12 month period. Developed creative and lean campaigns that produced the best ROI within the confines of a limited marketing budget. Directly responsible for growing the platform from 600 freelancers to 2,300 within 12 months (383% growth). Exceeded platform growth targets every quarter. The consistent growth become a major contributing factor to increased Series B funding, and subsequent merger with &FRIENDS.Supported the CEO with responsibilities outside of growth marketing, including data analysis, competitor research, budgeting, customer service, customer management and financial reporting.

Sydney, Australia

Clerked for William Roberts Lawyers in my final year of Law School.Tasks included legal research and analysis, summarizing case law, working on matters, responding to clients, managing the front desk, organising events and updating records.