Ryan Botkin Email & Phone Number

Grosse Ile Township, Mi, Us

Troy, Michigan

Promote sales of future and current GM accessory components through implementation of go to market via e-commerce, GM dealer network (ADI), as well as consumer marketing and advertising materials (OLA, CRM) by collaborating with GM Accessory Product Managers, Engineers, and Marketing Managers. Formulate and implement seamless marketing strategy by establishing robust cross-functional communication between GM launch, brand and accessory teams. ● Acknowledged for facilitating development and streamlining of agency’s marketing processes pertaining to GM accessories account. ● Showcased high proficiency in fully understanding consumer point of view and perspectives to meet individualized needs.

Dearborn, Mi

Stimulated communication development and advertising effectiveness process by supplying primary resources of consumer insight related to brand. Fulfilled all customer requirements and fostered integration within production process by facilitating planning, analysis, as well as reporting of communication development and advertising effectiveness.

Detroit,Mi

Managed end-to-end product insights of North American Chevrolet Corvette ,Camaro, Spark EV, Spark and EV propulsion vehicles for brand website/digital content, broadcast, catalogs, and print materials. Identified and addressed advertising needs by delivering relevant product details, source books, and order guides via collaboration of GM product managers and engineers. Maintained legitimacy of all advertising channels by analyzing and verifying specific competitive vehicle claims and legal disclosures, as well as monitoring vehicle engineering affidavits. ● Recognized for designing and launching several influential GM vehicle advertising campaigns, including Second Gen Volt, Spark EV, Gen 6 Camaro, Corvette.

Greater Detroit Area

Product Insights on North American Chevrolet Spark, Spark EV and Camaro for Chevrolet website/digital content, broadcast, catalogs,and print materials. Collaborate with GM product managers and engineers on product details for all advertising needs. Research and substantiate specific competitive vehicle claims and legal disclosures for all advertising channels. Manage vehicle engineering affidavits for advertising competitive claims.

Dearborn,Mi

Ford Mustang BOSS and BOSS Laguna Seca owners kit program manager. Manage product development of Mustang BOSS owner’s kit, organization of unique vehicle production numbers, vehicle owner data, production, logistics.

Dearborn, Mi

- Ford Racing, SVT warranty administrator and product specialist. Provide warranty assistance and information to Ford dealers, vehicle owners of Shelby Automobiles and Ford Racing performance parts/Ford performance vehicles. Process Ford Racing credentials for NHRA and NASCAR programs. Manage the Ford Racing Co-Op advertising program for Ford Racing parts distributors and dealers.- Manage, copywrite, edit, publish postings to Ford Racing enthusiasts website and e-blasts.- Manage Ford Racing's sponsorship racing program

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Education record