▪ 2017 award winner for Outstanding Category Manager for delivering “exceptional service” to Target HQ.▪ Manage and develop assortment and merchandising strategies for Target’s Fan Central department across multiple vendors, which represent over $150M in annual sales.▪ Lead weekly department meeting; highlighting business opportunities based on sales, industry & market trends, and future projections.▪ Partner with Target’s buying and merchandising team to grow and develop front of store “shops” for department, resulting in over 100% increase in same store sales for first 12 months.▪ Build rapport with Target’s field leadership and utilize store and district feedback to help optimize Fan Central’s sales, assortment and guest satisfaction.

▪ Lead all sales & marketing responsibilities for WMG Target team.▪ Negotiated and executed all new release launches and in-store promotions with record label partners and Target buyers, while ensuring optimal orders were secured across 1800 store locations.▪ Built strategies to increase revenue and analyze P&L for various Target sales & marketing programs.▪ Created online marketing campaigns for artists with targeted social media to drive incremental sales and impressions.▪ Managed Joint Business Plan with Target that reviewed financial conditions monthly, aligning forecasts and adjusting for market variances thereby highlighting sales and margin opportunities.

▪ Increased ADA Net Sales with Target 133% in 2006 vs. 2005 (102% higher than ADA overall increase of 31% in 2006 across all accounts).▪ Received special year-end recognition from Target for partnership in online marketing promotions impacting emerging artist sales.▪ Named top 3 vendor representative from Target Music Buyer for a “fantastic job of creatively driving our businesses forward.”

• Recommended weekly orders on WEA titles and followed through to ensure quantities were commensurate with projected sales and activity.• Worked with operations teams at WMG and Target to help manage and streamline supply chain.• Established new and efficient merchandise planning and allocation models with Target inventory team to increase sales and inventory levels on WMG artists.• Utilized Industry data sources such as Nielsen and Mediabase in conjunction with Target systems (Info Retriever, POL) to identify and project sales lifts, trends, stock issues, and market share opportunities.

• Achieved double digit percentage increase in 2003 net billing at top five accounts in a down market. • Presented WEA releases and negotiated marketing programs with regionally based music retailers.• Implemented in-store sales promotions and developed value added incentives to generate increased revenue for 21 accounts.

• Managed and processed all advertising funds and claims for WEA’s entire Midwest region including Best Buy, Target and Musicland.• Negotiated rates and placement of media spots for radio and print ads.