Ryan Brandt Email & Phone Number

Portsmouth, Nh, Us

Portsmouth, New Hampshire, United States

My focus remains leading the business side of a digital transformation of the IAPP's customer-facing technologies. Expanded role includes productization of IAPP content, working directly with the content producers to maximize the value, investment, and GTM strategies of IAPP's vast content outputs across modalities.

Portsmouth, New Hampshire

I am leading the business-side overhaul and foundational rebuild of the technologies, data, and processes powering the ongoing digital relationship users have with the IAPP, primarily coming together through iapp.org. Amid a period of massive growth in the field of data protection, I blend business and product strategy with my background in content and marketing to lead a series top-priority organizational projects to better serve the needs of our end users and customers and scale operations. Primary components of the customer-facing digital transformation:-eCommerce-Headless CMS-Search-CRM-Marketing automation & email newsletters

Portsmouth, Nh

Developed comprehensive marketing proposals and oversaw strategic execution for accounts once landed projects. Led product development and marketing plan design across owned, earned, and paid media, with tactics ranging from email marketing and SEO to website redesigns and paid/organic social media management. Oversaw team of up to five Content Managers in execution of award-winning integrated content marketing campaigns. Spearheaded strategic planning process, working closely with the Sales Team to acquire, retain, and support each account. Guided direction of the company amid the changing face of marketing in digital era. Delivered significant ROI on B2B and B2C campaigns. Integrated a consultative approach to coach individual employees and explain the “why” behind each decision to maximize impact for the organization and clients.Key accomplishments:• Led company transition into a digital marketing communications agency from a print marketing firm• Built integrated marketing strategies for clients and then onboarded cross-discipline teams to execute the strategies• Turned a $110K two-year investment into $5M of revenue for one client by establishing and guiding content strategy• Steered a series of new product launches, ranging from paid media products to microsites• Served as key member of Executive Team, guiding company’s overall growth, direction, and culture• Increased digital product revenues 300% within first three years in role• Trained Content team on on-page SEO best practices, analytics and reporting, and back-end CMS management• Spoke at industry and client leadership conferences on various marketing topics in front of audiences of up to 300

Portsmouth, Nh

Managed direction and execution of 30 content marketing projects each year for major accounts, including Marriott’s Autograph Collection, Noble House Hotels & Resorts, Opal Collection, and several independent luxury hotels. Led market analysis and production in roll out of various new products for clients.Key accomplishments:• Grew number of content marketing accounts from 4 to 30 by identifying market opportunities and prospects• Personally managed client management and editorial execution of 8 magazine projects each year• Managed 5 direct reports and led collaboration across the production team (graphic designers, content managers, sales team, social media managers) in successful execution of award-winning marketing projects and strategies

Portsmouth, Nh

Built out all processes for new custom magazine product from the ground up. Consulted with a variety of clients, including ski resorts, hotels, and hospitality management companies, leading projects from idea generation to completion. Oversaw editorial production and visual presentations. Led significant growth and product improvement, resulting in a promotion in under two years.Key accomplishments:• Increased number of custom magazine projects under oversight from 4 to 18 before receiving promotion • Established all internal editorial processes for new Custom Magazine division, to ensure seamless client experience and maximum profitability• Completed key one-time marketing projects, such as web copy writing and the launch of a new Hawthorn website• Collaborated with in-house Design Team to bring client visions to life and reflect brand positioning

Wrote and edited full-time as an independent contractor for more than 50 top national magazines, websites, books, and newspaper Travel sections. Focus industries: outdoor sports, nutrition and fitness, travel and hospitality, and business administration.Key accomplishments:• Published more than 100 stories in the New York Times, Outside Magazine, Men’s Journal and other top publications in less than two years• Managed all operations and sales as the small business owner, including acquiring new business, marketing, ensuring on-time project delivery, and handling payments

Carson, Ca

Promoted quickly from Associate Editor to lead a six-person editorial team in producing three regular publications: university magazine, campus newsletter, and news website. Led projects from story conceptualization through printer approvals. Consulted with Art Department on visual communication and presentation of all content. • Transformed the 12-page two-color alumni newsletter into a 32-page full-color magazine, and grew it to 20,000 circulation on a shoestring $11,000-per-issue budget, enhancing reach and alumni pride• Collaborated directly with top university leadership on a regular basis, including President, VPs, and Development Team • Wrote 7 web news stories each week and 10 newsletter features each month while editing over 30 stories concurrently• Produced speeches for university leadership, press releases, and other one-time external communications materialsManaged strategy and execution of several concurrent internal & external communication programs (ongoing news site, monthly newsletter, biannual magazine, and additional one-off collateral), for this university within the Cal State system serving 11,000+ students. Led the launch and production of the new biannual magazine for the university's past and present audiences.