Responsible for developing and implementing strategies for online and offline marketing campaigns to grow referrals for physical therapy clinics nationwide. Coordinate online marketing campaigns on social and digital media platforms. Manage multiple projects and vendor relationships, and supervise collaboration between departments in order to drive positive business growth. Lead website development and customer-facing digital communication channels. Track growth and maintain analytics reports to provide up-to-date information to upper management. Design and oversee digital marketing campaigns, relevant databases, digital dashboards, websites, landing pages, SEO strategy, content marketing strategy, business listing strategy, and other key resources to measure and ensure successful campaigns. Manage nationwide PPC campaigns for multiple departments. Develop and monitor relevant project budgets. Assist with planning and managing social media platforms when appropriate. Prepare accurate reports on our marketing campaign's overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting our industry. Evaluate important metrics that affect our website traffic, service quotas, and target audience. Work with my team to brainstorm new and innovative growth strategies for over 1,200 physical therapy clinics across the nation.

Responsible for researching daily trends to develop optimization strategies to increase search engine results and rankings. Create personalized campaigns and website content to test new strategies that resonate with the audience through blog posts and marketing efforts. Identify areas for website optimization and improvements including site structure, user flow, linking opportunities, content development, and lead generation. Assist with reputation management. Assist in the creation, management, and implementation of editorial content for digital marketing and website content. Assist in business listing SEO audits and management to improve location consistency, enhance ratings and reviews for hundreds of business locations. Monitor daily performance metrics, generate reports, and optimize SEO strategy with marketing team and key decision-makers. Work with other departments to help facilitate marketing requests. Assist in print and digital marketing efforts for over 1,200 physical therapy clinics.Key Accomplishments:- 133.71% Improvement in Monthly Users- 205% Increase in Monthly Leads- 70.47% Increase in Total SEO Keywords- 235.33% Increase in Site Content (553,316 words) - Assisted with BenchMark PT Brand Refresh and New Website Launch

Victory Lap Creative is a marketing consulting company designed to help business run circles around their competition and provides marketing, web design, and SEO services. We also build full-stack web applications like ResumeCompass. ResumeCompass is the most comprehensive resume platform built from the ground-up to help job seekers and professionals elevate their career.Key Accomplishments:• Developed a comprehensive full stack web application (Mongo, Express, React, Node) with over 400,000 single lines of code.• Built the most comprehensive resume review API available with over 45 metrics.• Launched the platform with over 19 custom-built features and products including profiles, subscription service, job match scanner, resume and cover letter builder, order management system, billing and invoicing, and a custom blogging platform.• Developed, implemented, and monitored custom marketing and advertising campaigns across all advertising mediums.

Responsible for writing engaging content, improving search engine rankings, increasing organic user traffic, and increasing brand awareness. Located, monitored, evaluated, and recommended SEO opportunities and strategy changes through the use of Ahrefs, Google Search Console, and Google Analytics. Implemented keyword research strategies in the planning, development, and updating of existing and future site content across all digital mediums.Developed content strategy, and tracked performance metrics to continually improve engaging content after publication. Ensured appropriate content delivery on the HospitalCareers platform by manipulating the WordPress CMS and HTML pages across the HospitalCareers platform. Monitored, wrote, and shared engaging content for use on all company social media pages.Developed and published the weekly company newsletter to subscribed users. Engaged in outbound digital marketing techniques through various contact methods including email marketing, to secure partnership opportunities and guest post opportunities.Key Accomplishments:• Increased website content by over 2,417% (increase of 544,664 words).• Improved website Ahrefs ranking by 564.65%.• Elevated organic keyword positions and rankings by a combined 483.1% for Featured Posts, Top 3, 4-10, and 11-50 keyword rankings and positions.• Increased organic traffic by over 391%.• Secured guest posting opportunities on over 48 leading industry career sites including: TopResume, The Job Network, Student Doctor Network, and more.

Remote freelancer and worked with over 100 clients over a six-year period including work related to graphic design, social media management, copywriting, web development, and email marketing. Directed a team of 5 to 10 content curators on a variety of brand development projects. Provided guidance, managed workflows, assigned tasks, and monitored progress toward project completion. Set standards for the recruitment of qualified talent and the professional development of managed team members. Managed client social media accounts, including Google Plus, Facebook, Instagram, and Pinterest. Performed copywriting services with strategic placement of keywords and keyword phrases to improve search engine rankings and conversion. Gathered, curated, and promoted content for newsletters, press releases, email marketing, and subscriber notifications. Key Accomplishments:• Increased user engagement 30% by developing and implementing brand growth strategies across platforms, expanding company social media presence and follower growth.• Utilized proven approaches to increase search engine optimization on over 50 websites. • Created logos and branding for a variety of campaigns, demonstrating graphic design skills. • Maintained Client Success Feedback rating above 97% over a six year period.

Responsible for raising our brand awareness and implementing sales techniques. Worked with a team of 10 to 20 content curators and implemented search engine optimization strategies. Improved the ease of use and enhanced the overall customer experience. Supported oversight of online tournaments and other events from development through implementation. Provided training to other tournament support staff. Assisted with customer service issues, sales, complaints, and problems related to day-to-day operations. Key Accomplishments:• Expanded VGC brand awareness utilizing effective search engine optimization techniques to increase rankings.• Increased base of active tournament users from 200 to 800 users monthly.• Examined user experience to identify pain points and opportunities for simplification and improvement, reducing cost of new client acquisition.