Manage day-to-day business, finance and operations for FIt Butters including product R&D, innovation, development, marketing, web design, order fulfillment, vendor contracts and relationships.

Create business strategy & vision; develop & implement market execution plan; establish & achieve KPIs; collaborate with brands on media strategy implemention & execution; produce video, audio & written content across multiple marketing channels & update and maintain brand website.

• Managed P&L for Cascadian Farm Snacks business• Created product innovation strategies across the entire Cascadian Farm brand which includes Cereal, Snacks and Frozen (category expansion) to develop a 12Q pipeline• Led product renovation which led to positive dollar volume growth on brand for first time in over 3 years• Launched 9 new product innovations and 2 product renovations• Developed e-commerce product and positioning strategies with a focus on Omni Channel, Amazon, Kroger, Walmart, Instacart, Shipt and PeaPod to increase velocity on the entire Cascadian Farm brand• Managed a $1mil package re-design for the entire Cascadian Farm portfolio• Analyzed data sets for forecasting, demand planning, volume assumptions and business performance (Nielsen)• Developed annual plans for Cascadian Farm across all categories that roll up to General Mills and NYSE• Collaborated with cross functional team members (30+) to advance product execution and release targets and strategies

• Created and executed lean marketing strategies which increased online sales from $2.6million in 2015 to $10.4 million in 2017• Managed an online marketing budget of $4 million across 300 retail locations• Developed industry-first ROI benchmark metrics report for hearing aid industry used by 50different employees• Managed Microsoft Dynamics CRM team that was responsible for creating over 50 reports,25 email automation campaigns and important marketing metrics (ROI)• Developed and implemented a $600,000 marketing budget and strategy, both traditionaland digital channels, for 19 retail locations• Collaborated with 300 retail offices on local promotional strategies• Participated in re-branding initiative to reduce our brands from 69 to 1• Executed $500,000 in local media buys in 25 different markets while negotiating a savingsof $80,000• Maintained over 300 PPC campaigns and 20 different ad groups in both Google and Bing tosuccessful drive down cost per appointment to an all-time company low• Managed 285 Facebook pages and ad campaigns resulting in $3 million in sales for 2017

• Managed Google AdWords and Google Shopping advertising strategies for over 10,000SKUs• Developed and deployed bi-weekly email campaigns to over 250,000 subscribers• Maintained a SQL server and Magento database containing over 20,000 SKUs

• Negotiated and settled more than 200 injury claims per year at optimal amounts• Coordinated with cross-functional teams to resolve multiple facet auto claims

• Managed and created the advertising efforts which included print, digital, out of home, TV,radio, direct mail and social media• Developed the outside sales efforts to increase corporate revenue to a company record of$117,000 in 2010• Executed 4 trade shows per year which included selling booth space, sponsorshipopportunities, tickets and managing the entire advertising process resulting in a net gain ofover $75,000

- Reviewed current financial situations for consumers and developed and sold products to increase their financial stability and credit rating- Increased company revenue through issuance of auto and refinance loans- Collaborated on cross functional teams to offer a portfolio of solutions to consumers