Ryan C. Email and Phone Number

- Developed the companies marketing strategy, brand identity and international messages.- Strategised domestic and international campaigns for Visit London including the Cricket World Cup, London Paris Don’t Wait, London Stories and Because I’m a Londoner.- Championed an audience data and insights first approach to produce best-in-class marketing planning processes to improve ways of working and the quality of marketing. - Identified strategic opportunities to drive audience engagement and growth in support of digital, social, content, partnerships, public relations and major events teams.- Project managed research into consumer behaviour to enhance marketing planning.- Presented thought leadership sessions internally and externally to audiences of up to 400, including Tourism Means Business. - Created assets including leisure, student and FDI investor audience profiles.- Saved £31,562 annually on data acquisition through negotiation.

- Created media strategies for businesses including Croatia and Austria Tourism Boards, The Woodland Trust, Hitachi Personal Finance and Great Rail Journeys. - Led on campaigns including Hitachi #DreamBig campaign, The Woodland Trusts Bluebell Watch campaign and Great Rail Journeys TV debut. - Managed the annual budgets and planning across all channels including TV, print, OOH, radio, cinema, digital and social. - Managed direct marketing measurement and in-channel optimisation across all media.- Managed brand marketing measurement through YouGov and custom research.- Produced content creation and distribution strategies resulting in 3 new business wins. - Managed the financial planning process and invoicing for budgets up to £2.4m per annum.- Managed the relationships of 12 clients across sectors including tourism, leisure and hospitality, charity and finance.- Collaborated with departments including creative, econometrics and investment teams. - Gained management experience managing and developing two junior planners.