- Develop, implement, and analyze full-funnel marketing strategies for lead generation efforts across 19 brands- Manage franchise development marketing efforts on paid media channels like Bing, Google, LinkedIn, Meta, and various portal sites- Reduced YOY quarterly CPL by an average of -23% through process and efficiency improvements- Lead and foster agency relationship for collaborative purposes such as copywriting, creative design, and data exploration

- Facilitated 160+ account migration after acquisition of subsidiary company including payment profile transition, hierarchy organization, and standard strategy alignment leading to elevated optimization scores- Served as direct report for internal team and primary digital marketing point of contact for 20+ external employees- Improved monthly SEM clicks by 7% and clickthrough rates by 2.4 pp through overhaul of bid strategy, associated bid limits, and budget groups- Rectified website issues with query strings, URL encoding, and tag optimization to reduce campaign errors and mitigate tracking difficulties in Analytics

- Recommended resource allocation strategy based on examination of Google Analytics performance for 1,800+ Google accounts and 1,000+ Bing accounts- Developed Excel formula-driven model to ensure monthly spend across various platforms met department goal of 95% budget exhaustion- Performed daily oversight across client accounts with $600k monthly revenue to optimize for low-cost metrics and high conversions

- Managed ticket queue and completed over 150 average monthly requests to ensure advertising strategies aligned with best practices and client marketing objectives- Improved ticket completion rates from -1.6 days overdue to +1.8 days ahead of schedule through enhancement of simplified submission process with standardized requirements- Utilized various Google platforms (Ads, Analytics, Tag Manager), Microsoft Advertising, and Facebook Ads to build client accounts and create variable-driven campaigns- Streamlined onboarding process through creation of digital marketing education packet and 15 step-by-step training documents

- Delivered insights and recommendations for market share growth based on thorough performance analysis of 80+ product categories with over $410M in annual sales across competitive landscape- Created automated comprehensive report that consolidated five data sources and calculated product decline severity using various methodologies- Built macros using advanced Excel functions and VBA to reduce time requirements by 83% for generation of multiple standardized reports- Forecasted $6M in corrective marketing and pricing actions using statistical probability for presentations to executive management- Provided consumer metrics via scan and panel sources, including Nielsen and MicroStrategy

- Developed and oversaw programs for over 450 residents to instill a further understanding of academic achievement, social issue awareness, and intercultural competence- Accumulated over 300 annual hours of direct supervision as on-call responder dealing with trivial disputes and emergency situations across multiple living centers

- Prepared multiple opportunity assessments for $55M product development and expansion- Increased national partnership fundraising by 33% as a member of cross-functional intern team

- Communicated directly with 20 national suppliers and distribution centers on a daily basis- Tracked over 1,000 high-priority Ford Motor Company shipments and parts weekly using SAP and Oracle