E-Commerce Marketing Manager
Current- Spearheaded the development and execution of a comprehensive email marketing program that maximized profits through personalized email segmentation and targeted messaging.- Leveraged multi-variant testing via VWO and Crazy Egg, resulting in a 20% boost in ecommerce conversion rates by optimizing email content and landing page layouts.- Managed and executed strategic UX/UI enhancements, improving site navigation and checkout processes, leading to a 16% increase in website conversion rates.