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Ryan Carey is a Marketing @ Homeward at Homeward. He possess expertise in powerpoint, project coordination, financial analysis, business strategy, customer service and 8 more skills. Colleagues describe him as "I worked directly under Ryan for 3 years at Dyson. I can confidently say he is the best Manager anyone could have! There are many things Ryan does everyday but I would specifically like to highlight his patience, knowledge, and kindness. Ryan goes out of his way to make sure every voice in the room is heard, he even came up with 'Winsdays', a weekly function-wide email thread that celebrated everyones accomplishments. Ryan is someone that learns, adapts and pivots quickly which I believe is the reason why he was so successful leading the Dyson V15 Detect launch, our largest-to-date. Any employer would be extremely lucky to have Ryan on their team!"
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Senior Marketing ManagerHomeward Aug 2022 - PresentSan Francisco, Ca, Us-As the first marketing team member, built and developed member and provider engagement strategies to launch Homeward's first markets.-Grew Homeward member enrollment by 4x in 2023 and on track to deliver a 7x growth in 2024.-Own and manage direct response member engagement campaigns, including Direct Mail, SMS, and Email. -Managed and optimized paid social campaigns on Facebook to increase brand awareness in Minnesota market.-Developed member and provider marketing toolkits to create repeatable marketing strategies for new market launches.-Created provider marketing B2B marketing strategy and developed marketing strategy to acquire Homeward's first provider partners. -
Senior Marketing Manager, FloorcareDyson Nov 2021 - Aug 2022Singapore, Sg- Manage Dyson’s Cordless and Full-size vacuum categories with more than $1B sales annually, including product ranging, campaign development and management, launch planning, pricing and promotions, and retail channel management.- Own product P&L for Full-size and Cordless vacuums for the US market.- Responsible for Cordless and Full-size ranging strategy, launching new technology, reaching profit and gross margin per unit goals, and creating a new retailer exclusive strategy. Partnered with sales and engineering teams to drive value share growth of 21% in 2020 in Cordless category.- Own US campaign development for Cordless 2020 Back-to-School campaign which was entirely shot, edited, and launched in a virtual environment, reaching a 43% above benchmark VTR- Partner with Dyson Global and US PR teams for launch planning and influencer calendar and led a successful launch of the Dyson V15 Detect vacuum in 2021 which sold out in 32 hours. -
Marketing Manager, FloorcareDyson Aug 2019 - Nov 2021Singapore, Sg- Manage Dyson’s Cordless and Full-size vacuum categories with more than $1B sales annually, including product ranging, campaign development and management, launch planning, pricing and promotions, and retail channel management.- Own product P&L for Full-size and Cordless vacuums for the US market.- Responsible for Cordless and Full-size ranging strategy, launching new technology, reaching profit and gross margin per unit goals, and creating a new retailer exclusive strategy. Partnered with sales and engineering teams to drive value share growth of 21% in 2020 in Cordless category.- Own US campaign development for Cordless 2020 Back-to-School campaign which was entirely shot, edited, and launched in a virtual environment, reaching a 43% above benchmark VTR- Partner with Dyson Global and US PR teams for launch planning and influencer calendar and led a successful launch of the Dyson V15 Detect vacuum in 2021 which sold out in 32 hours.
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Retail Ecommerce ManagerDyson Dec 2018 - Aug 2019Singapore, Sg-Oversee Retail.com strategy for Dyson in the United States, including floorcare, personal care and environmental care categories.-Work directly with marketing partners to develop retail digital strategy for on-site merchandising and campaigns.-Develop campaign strategy with key retailer partners for Dyson product launches, promotions and key events.-Manage +$10M annual marketing budget for retail.com activations-Create and maintain monthly reporting on retail digital performance, performing above Dyson digital growth goals for 2018 and 2019.
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Retail Ecommerce Associate ManagerDyson Aug 2017 - Dec 2018Singapore, Sg-Manage retail ecommerce strategy for Best Buy, Bed Bath & Beyond, Costco, Lowes, Home Depot and regional retailers.-Drive strategy for retail ecommerce across categories, providing recommendations for improved asset development and product launch strategy.-Oversee Criteo strategy and manage cross-retailer search budget of $4M+-Manage budget of +$8M for retailer ecommerce campaigns, working with each retailer to develop Dyson digital strategy-Launch new products and improve PDP pages for existing Dyson products
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Senior Account ExecutiveRise Interactive Jul 2015 - Aug 2017Chicago, Il, Us-Allocate budget, plan media and develop digital marketing strategy for a wide range of retailers and ecommerce companies.-Experience with Adwords, Google Analytics, Doubleclick, Facebook Business Manager and Adobe Analytics. Adwords and GAIQ Certified.-Integrate with channel team to meet revenue, return on ad spend, and ROI goals for multichannel campaigns. -
Company Space Presentation ExpertTarget Apr 2015 - Jul 2015Minneapolis, Mn, Us-Allocate space for Halloween, Valentine's and Summer seasonal events.-Forecast merchant sales for each event.-Manage in-store presentation for each event.-Work with vendors and merchants to plan and create on-brand seasonal events.-Develop all store and aisle layout strategies for each event. -
Sr. Business Analyst- Merchandise PresentationTarget Feb 2014 - Apr 2015Minneapolis, Mn, Us-Manage and facilitate in-store presentation for Decorative Home at 1800 Target stores. -Responsible for $1.1 billion Decorative Home categories including Lighting, Wall Decor and Tabletop.-Developed $8.9 million Travel Coffee space growth strategy to expand Travel Coffee category.-Awarded Target Merchandise Presentation Mentor of the Year for summer intern program.
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Business Analyst- Merchandise PresentationTarget Sep 2012 - Feb 2014Minneapolis, Mn, Us- Manged and facilitated in-store presentation for Decorative Home at 1800 Target stores.-Completed planogram builds for 4600 planograms per year.-Developed strategic project for better utilizing Kitchen Trend space to improve sales by $900,000.-Worked with partners on the merchant, marketing and fixture teams to create flawless, inspirational in store presentation.
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Business Analyst InternTarget Jun 2011 - Aug 2011Minneapolis, Mn, Us-Completed 10 week CityTarget project to develop and design Seasonal space at 3 new CityTarget stores.-Created initial assortment recommendations for Back to School, Halloween and Christmas events.-Worked with Merchant and Merchandise Presentation teams to learn product assortment decision making process and space allocation strategies.
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Ticket Sales InternOfficial Chicago Sky Jun 2010 - Aug 2010Chicago, Illinois, Us-Sold $1100 in WNBA group sales tickets, the highest total of all interns.-Facilitated non-profit organization ticket sales donations for more than 2000 tickets per game.-Worked in-game sales events to develop client relationships and game experiences.-Learned sales processes and tactics.
Ryan Carey Skills
Ryan Carey Education Details
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University Of Notre DameMarketing
Frequently Asked Questions about Ryan Carey
What company does Ryan Carey work for?
Ryan Carey works for Homeward
What is Ryan Carey's role at the current company?
Ryan Carey's current role is Marketing @ Homeward.
What is Ryan Carey's email address?
Ryan Carey's email address is ry****@****ive.com
What is Ryan Carey's direct phone number?
Ryan Carey's direct phone number is +131228*****
What schools did Ryan Carey attend?
Ryan Carey attended University Of Notre Dame.
What skills is Ryan Carey known for?
Ryan Carey has skills like Powerpoint, Project Coordination, Financial Analysis, Business Strategy, Customer Service, Merchandising, Collaborative Problem Solving, Mentoring, Microsoft Excel, Planogram Development, Visual Merchandising, Store Communications.
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