Leads the strategic planning, building and execution of acquisition and retention strategies and ultimately strive to meet budgeted sales targets set out for the Membership program. Also has an in-depth understanding of the Club's database - and is subsequently able to make recommendations to the wider commercial department on business target markets.

Responsible for driving continued growth and development of the Club's Membership and Group Sales program.Responsible for implementing the Club's Outbound Membership Sales program to create and nurture leads.Leads the game day sales program and manages casual and volunteer staff to develop a sales culture on match days.Develop new leads and build partnerships with local businesses and universities.

Responsible for the strategy and delivery of Membership as well as group ticketing for the Sydney Roosters. Development of Membership strategy including retention, growth, and acquisition, including a full scale Membership review process on a regular basis. Leveraging existing and implementing new programs to present an integrated fan and Member approach, inclusive of brand and profile. The consistent identification of new and emerging successful fan engagement activations and… Show more Responsible for the strategy and delivery of Membership as well as group ticketing for the Sydney Roosters. Development of Membership strategy including retention, growth, and acquisition, including a full scale Membership review process on a regular basis. Leveraging existing and implementing new programs to present an integrated fan and Member approach, inclusive of brand and profile. The consistent identification of new and emerging successful fan engagement activations and management trends.Assistance in game-day activities, including Membership and sponsorship activations, facilitation of unique fan experiences, internal sponsor vendor set-ups, and driving Membership sales on game-day Maintenance of CRM & Ticketing databases (Archtics), and the regular reporting on accuracy and development of such. Responsible for regular interval reporting on Membership, group ticket generation, corporate opportunities, and identifying trends within the market. Representation of the NRL internally and externally as a community focused organisation, whilst actively building the profile of the game within stakeholder connections. Building rapport and connections to effectively liaise with key NRL and Sydney Roosters stakeholders. Show less

Working as an NRL Business Academy Intern, I was assigned to the Newcastle Knights to provide assistance in the area of Membership and Communications. My role involved servicing and creating relationships with current club members, assisting with events and member communication, performing match day and on-site activations as well as providing assistance in other departments when needed.

Reported directly to the Managing Editor at SportTechie to cover a variety of top sports technology stories involving leading-edge innovations, start-up practices and industry professionals.