During this role, I adeptly manage day-to-day operations, meticulously scrutinizing profit and loss, controlling cash flow, screening new clients, and negotiating contracts. I also supervise, evaluate, and track the progress of 20 full-service projects, ensuring their timely completion and optimal performance. Providing daily assistance across all facets of the business, I contribute to seamless operations and sustained efficiency.Key Achievements: • Increased online sales and customer engagement by successfully launching a new E-commerce site.• Enhanced team recruitment, retention, and development amid growth by revamping HR functions.• Achieved 56% growth from 2022 to 2023 by leading strategic initiatives to propel the company toward success.

As the leader of a 30-member sales team, I steered efforts that resulted in significant revenue growth and expansive market reach. I successfully nurtured and oversaw strategic partnerships with esteemed accounts such as Journeys, Zappos, Pac Sun, Zumiez, J Crew, and Urban Outfitters, elevating sales figures and enhancing brand visibility. Delivering comprehensive reports to the VP of Sales for both the US and Mexico, I facilitated informed decision-making processes.Additionally, I played a pivotal role as a leadership team member in conceiving and executing a new Global Segmentation Strategy for product distribution, thereby optimizing market penetration and operational efficiency.Key Achievements: • Executed key initiatives and seamlessly introduced new products to market by crafting seasonal 'go-to-market strategies.• Led team and achieved 35% growth with key accounts, while elevating to the position of Vans' largest wholesale dealer.• Boosted sales and market penetration for the Vans Vault product category by overseeing the pinnacle distribution of Vans.• Fostered growth and market dominance by leading and directing a team that elevated Journeys to become Vans' foremost global wholesale partner.

Here, I managed and guided a dedicated team of five employees, ensuring streamlined operations and high productivity within the department. I also spearheaded multiple functions to consistently meet and exceed regional revenue targets, all while strategically overseeing key accounts such as Tilly's, Zumiez, and Zappos.Key Achievements: • Penetrated and thrived within Action Sports Channel by formulating and executing CONS' strategic plan.• Recruited and onboarded high-performing team tailored to Core Channel's objectives.• Achieved impressive YOY growth of 37% by driving strategic growth in new distribution channels.

Under this tenure, I directed the successful launch of a new collection, leading the design, merchandising, and go-to-market strategy to secure a strong market entry. Moreover, I actively participated in trade shows to showcase products, cultivating vital industry relationships to boost brand visibility and maximize market exposure.At the same time, I managed the entire product development cycle, meticulously curating merchandising assortments and implementing effective product sell-in strategies to drive impactful market penetration and elevate sales. Additionally, designed and executed a comprehensive line plan architecture for a new accessory offering, ensuring strategic alignment and seamless implementation of the product line. Key Achievements: • Introduced new collection to both market and retail spaces, ensuring a successful and impactful launch.• Created cohesive collaboration to maximize sales potential and streamline operations by successfully integrating Hobie by Hurley with Hobie Cat salesforce.• Achieved successful sell-in to 100+ wholesale dealers in an initial season by demonstrating strong market acceptance and widespread retail interest.ADDITIONAL EXPERIENCES: Key Account Manager – Lifestyle Division, Vans, Cypress, CA• Led 165% growth of the Vault category in the first year (2004) by showcasing strategic excellence and market responsiveness. • Drove growth in Journeys business by 54% in 2006 and 67% in 2007 by highlighting consistent/impactful leadership.Territory Manager, Adidas–America – Sport Heritage Division, Newport Beach, CA• Implemented segmentation strategy within the region by optimizing market positioning and targeting. • Collaborated with Trend Marketing for product placement, ensuring strategic/impactful product positioning in the market.