Founded in 2003, The Healthy Back Institute has quickly become one of the web's leading resources for people looking for information and products to help them find lasting pain relief, quickly, safely and naturally from all types of pain.

Drove customer acquisition strategies for subscription based products including the New Beauty Test Tube sampling program and Beauty DNA. Additionally, managed the audience development team to help grow and manage circulation across a variety of publications.

Launched Medix Health LLC, (MedixSelect.com), a subsidiary of Newsmax Media, and developed a premium line of nutritional supplements including Prostate Revive®, Glucose Reduce™, Cardio Advanced™, Limbex™, Cotrexin™, Metabio™, and Bactipro™. Responsible for all aspects of business development, product marketing, product development and operations. Reported to CEO.

Provided eCommerce and online marketing consulting services for small businesses. The eCommerce consulting product offering included creating custom eCommerce shopping cart solutions as well as online marketing services (SEO and PPC management). Additionally, launched several eCommerce sites based on this custom eCommerce platform including SunFriendlyProducts.com, SportandSun.com and Good-Cents.com. Additionally, developed Solaroo sun protection clothing line. Managed all eCommerce initiatives including concept, market research, development, integration, strategic development, marketing plan creation and execution, and revenue growth. Strong proficiencies with HTML, MySQL, and PHP.

Responsible for merchant product offering for this leading Affiliate Marketing Network (marketplace for online publishers and advertisers). Accountable for online product/service deliverables, pricing strategies, contract management, growth initiatives, client management, client campaign management and maximizing operational efficiencies. Clients included eHarmony, MyLife.com (Reunion), LifeLock, Intuit (Turbo Tax), PRWeb, AmericanBridal, JCWhitney, Peapod and more (over 300). Reported to the CEO.

Responsibilities included management of ecommerce and online marketing functions, including all sales funnel conversion and email marketing activities for this leader and pioneer in the online dieting space. "Owned" the online sales funnel process (referred to by CFO as "Sales Funnel Czar"). Reported to the Vice President of Marketing with weekly status meetings with CEO.

Converted high-level "vision" into a marketable, scalable Internet solution and facilitated timely product deliverables for this leading email marketing and distribution organization that pioneered "On Demand Email Marketing". Task completed on-time and under budget. As Strategic Development Manager was responsible for creation, development and management of Affiliate program. Developed media plan with balance of on and offline marketing initiatives including PPC.Reported directly to CEO.

Generated and managed sales and accounts for flagship software program, hardware sales and systems integration for this software company and leader in risk management and credit reporting software solutions. Reported to President/CEO and managed 6 direct sales representatives.As National Sales Manager was responsible for sales territory management for the EBS Mortgage Auditing Software (ACES). This application was used to facilitate compliant lending practice using various industry standards (i.e. ratios, PMI, etc.). Clients included Mellon, Countrywide, Citigroup and more.