Ryan Cochrane Email & Phone Number

London, England, Gb

Following my relocation to New York, my focus shifted to spend 70-80% of time across Good-Loop’s new measurement offering in the carbon space - developing and securing key strategic partnerships across vendors, brands and agencies. This extends to involve working and connecting with leading industry figures, and nurturing prospects and partners to take positive action. Using my background in Ops to understand and relate to the pain points of the entire value chain, my focus is on creating partnerships that mutually grow revenue.Significantly involved in ideation and development of new products and services across the business, and leading innovation from 0-1 across media products - as well as serving as internal subject expert on all things programmatic for junior team members and the sales function.

London, England, Gb

Progressing into a COO post, duties evolved and expanded to include the development and coaching of teams, and driving forward innovation within the business. Through this time, Good-Loop completed a Series A raise, and achieved consistent 100%+ YOY revenue growth, while maintaining suitable trading margins, and working across multiple markets and timezones - in this time, Good-Loop expanded to delivering services in ~20 markets. Splitting time between London (commercial) and Edinburgh (product), my role became increasingly blended between product and commercial - working with engineering teams to advance new solutions, often serving as the primary driver of the “startup within the startup”, including our proprietary carbon measurement tools, and finding new routes to revenue growth through new ad products. This experience also extended into strategic partnership building, securing and developing successful partnerships with leading AdTech platforms that carry mutual benefit, and provide a platform for rapid business growth. In October 2023, I made the move to NY as part of a role adjustment, to focus on driving the commercial vision particularly in the US market.

London, England, Gb

Starting part-time, before transitioning to full-time in June 2018, played a key role in establishing Good-Loop, I was initially responsible for managing campaigns, charity partnerships, and key account growth - a key success point being the development of a commercial model that enabled Good-Loop’s giving commitments to be met while turning a profit.This would then evolve into leading a broad mix of projects - from establishing Good-Loop as the first AdTech globally to achieve B Corp certification, to representing Good-Loop across trade press and on stage at numerous events. This role also led to development of key partnerships, across the programmatic supply chain. Responsible primarily for campaign margins and account growth, met or exceeded goals consistently over a prolonged period, while growing and expanding key accounts upwards of 400% and extending deployment across portfolios - deepening relationships and providing a bedrock for growth. In December 2019, this would then progress into a COO role with expanded scope.

Edinburgh, Edinburgh, Gb

Firstport is Scotland’s growth agency for social enterprise and social entrepreneurs. In my capacity as a board member, I helped to bring commercial perspective to mission-focused founders and startups, helping in productising and commercialising, and was actively involved in project funding decisions. Stood down in October 2023, following a move to NYC.

Bozeman, Montana, Us

Key Tasks:- Manage SEO and PPC operations.- Maximising organic traffic through SEO, backlinking and content marketing strategy.- Continually monitor digital performance, and revise and iterate to improve. - Identify and evaluate new technology, staying aware of new available solutions. - Implementing and managing Account-based Marketing operations, either expanding on existing relationships, or targeting new high value accounts - and working across teams to achieve these goals. - Rapidly progressed from marketing executive to managing budgets and key campaigns.

Edinburgh, Gb

- Planning, co-ordinating and developing marketing operations and strategy for SoDash and associated products.- Account Management for key clients- PR- Admin and Finance- Business Development- Social Media Management and Strategy

Master’S Degree, Marketing

Ba(Hons), Business Studies And Marketing